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Poggled Partners With Anheuser-Busch to Promote New Bud Light PlatinumIn Exclusive Partnership Poggled to Produce 18 Special Chicago Area Events Featuring New Product (February 07, 2012)
CHICAGO, IL -- (Marketwire) -- 02/07/12 -- Poggled, Inc., a Lightbank-funded startup in the nightlife space, has been exclusively selected by Anheuser-Busch to promote Bud Light Platinum in the Chicago market. As a key strategic aspect of the agreement Poggled will host 18 special events to promote the new brand in the Chicago metro area between February 9 and March 8.
Bud Light Platinum, which debuted in two 30-second commercials during Super Bowl XLVI, is the largest new product release from Anheuser-Busch since 2009. Poggled designed its Anheuser-Busch promotions to draw large crowds to various venues across Chicago, offering $1 Bud Light Platinum and free admission. Across the promotion Poggled will collect consumer feedback and opt-in contact data which can be leveraged for both follow-on marketing by the venue and the beverage brand. Poggled thus develops premier events and brings deep insight into the consumer preferences of a very targeted group.
"Aside from the fact that we know how to organize and promote terrific events leveraging our popular online offering, Anheuser-Busch understands the value of Poggled's targeting and tracking capabilities," said Poggled CEO and co-founder Joe Matthews. "Our ability to effectively and legally market to on-premise consumers and track redemption, as well as directly measure sales, provides unique and compelling potential for beverage brands to expand their marketing, as evidenced by our Bud Light Platinum project."
In addition to offering brands unique tracking and measurement, Poggled also provides affordable party planning services, creating custom birthday, bachelor, bachelorette and corporate party packages. In 2009, Poggled launched Poggled.com as the first nightlife site of its kind. Since then it has saved users hundreds of thousands of dollars. With over 100 bar and club partners and tens of thousands of registered users, Poggled is a great way for users to save money while planning a great night out.
About Poggled, Inc.
Poggled, the first place to go to plan the best night out, was founded in 2009 by Joe Matthews and Sean Strother, two high school friends who reconnected while in graduate school at Northwestern University. Funded by Lightbank and NEA, Poggled has been featured in Techcrunch, Mashable, Entrepreneur, and Fortune, as well as on NBC Chicago. Based out of Chicago, Poggled has expanded and is now available in Denver, Milwaukee, and New York City, in addition to its home market.
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