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Plexifilm Puts New Spin on DVD Production and Distribution

(October 02, 2001)
Gary Hustwit, the former vice president of broadband at, has formed a new company called Plexifilm, a DVD publishing company and production studio based in New York. Plexifilm will provide DVD production services for film studios, and produce, distribute and market DVD editions of independent films.

"The launch of Plexifilm is part of a global independent DVD revolution," said Hustwit. "Distribution has always been the biggest challenge for filmmakers, but the expanding market for DVDs has now reached the point where there's a demand for film and video projects of all shapes and sizes."

Hustwit, who left Salon in June 2001, will serve as CEO of Plexifilm. He was previously CEO of, a digital audio company that he co-founded in October 1999, and which was acquired by Salon in May 2000.

Plexifilm's staff includes former employees of DVD publisher The Criterion Collection and indie film producer The Shooting Gallery. Plexifilm's vice president is Sean Anderson, who until September 2001 was the Director of DVD Development at The Criterion Collection.

"Sean is one of the top DVD producers in the country," said Hustwit, "and it's a huge coup to have him at Plexifilm. He's worked on some of the industry's biggest DVDs, and he'll bring the same award-winning standards he established at The Criterion Collection to all Plexifilm projects."

Anderson produced or supervised production of Criterion's 140 DVD releases, including "Rushmore," "Brazil," "This is Spinal Tap," "The Silence of the Lambs," "Armageddon," "Beastie Boys Video Anthology" and "Spartacus," among others.

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