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PlayFirst's Top Selling Cooking Dash Title Hits the App Store

Enhanced Version of Original Cooking Dash Game Now Available on iPhone and iPod Touch (August 19, 2009)

SAN FRANCISCO, CA -- (Marketwire) -- 08/19/09 -- PlayFirst, Inc., the award-winning entertainment company, today announced that one of its most successful game titles is now available on the App Store. First released for Mac in 2008, Cooking Dash is now specifically tailored for iPhone and iPod touch and has been significantly enhanced to create more compelling gameplay and deliver on the needs of iPhone and iPod touch gamers.

Cooking Dash for iPhone and iPod touch takes advantage of iPhone OS 3.0, allowing users to create their own game soundtrack by listening to their iTunes Music Library while playing the game. First time players can also take advantage of an iPhone-specific tutorial to learn the gameplay.

"Today's launch illustrates our commitment to leveraging the latest in iPhone and iPod touch technology and to provide game play enhancements and the best gamer experience for our audience on these devices," said Kenny Shea Dinkin, vice president and creative director, PlayFirst. "Game fans have strongly embraced our first two titles in the Cooking Dash series and we are delighted to bring this successful series to a new platform where casual gamers play."

The time management genre is quickly gaining popularity with iPhone and iPod touch gamers looking for a quick burst of addictive gameplay in their downtime. In response to this need, PlayFirst has overhauled Cooking Dash to create a tailor-made experience for the devices and it has been optimized to run more efficiently on the platforms. Cooking Dash traces the story of Flo, the restaurateur who is forced to run several restaurant kitchens in DinerTown in a race against time. The original Cooking Dash for Mac/PC is one of PlayFirst's top selling time management games with 14 million downloads to date. Cooking Dash: DinerTown Studios, the star studded sequel was also recently released in Mac/PC format.


Cooking Dash is now available for $4.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

About PlayFirst, Inc.

PlayFirst is an innovative entertainment company dedicated to making games appealing to everyone. By creating engaging story worlds that capture the imagination and bringing them to life across popular platforms worldwide, including PC, Mac, mobile, handheld, and console, PlayFirst teams make quality gaming experiences available everywhere consumers want to play. The company's portfolio includes world-renowned titles, such as Diner Dash, Wedding Dash, Cooking Dash, Chocolatier, and Dream Chronicles. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.

PlayFirst, Cooking Dash, Chocolatier, Diner Dash, DinerTown, Dream Chronicles, Flo, Wedding Dash, and all related titles, logos, and characters are trademarks of PlayFirst, Inc.

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. iPod is a trademark of Apple Inc.

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