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Pizza Lovers Ahoy! Domino's announces check-in deal and Domino's stuffed crust quest

  (June 23, 2011)

(PRWEB UK) 23 June 2011

To celebrate its new Dominos Stuffed Crust(TM), the pizza delivery expert has announced two social platform initiatives to spread the word a location-based offer integrated with Facebook® Deals and internet-based treasure hunt, Dominos Stuffed Crust Quest.

The Facebook Deals promotion starts on Thursday June 23, 2011 and offers a free garlic pizza bread when Facebook users check in to any UK Dominos store and order a Dominos Stuffed Crust. To claim, customers simply need to present the check in screen on their mobile to the order taker. By checking in with their Facebook account, pizza lovers can also publish it back to Facebook and share it with friends.

For budding treasure hunters, Dominos Stuffed Crust Quest will launch later this week. The interactive quest will challenge Dominos fans to follow clues around the internet during a limited time period to collect a series of letters. The letters will spell out a secret code that can be redeemed for tasty Dominos Stuffed Crust bounty. The quest has been integrated with Dominos Facebook Page, where the first clue will be released in the next few days via a status update.

Simon Wallis, sales and marketing director at Dominos, said: Were delighted to announce the integration with Facebook Deals and Dominos Stuffed Crust Quest to generate additional buzz across social platforms and encourage pizza lovers to get onboard with our new product. We know that our Facebook fans love to interact with us and hope these activities will really help to whet their appetite for our new Dominos Stuffed Crust.

Dominos Stuffed Crust features mozzarella cheese with a hint of garlic and herbs in Dominos famous fresh dough. Dominos Stuffed Crust is now available on all medium and large pizzas in stores across the UK.

Grab a tasty deal by checking in via Facebook or start treasure hunting with Dominos Stuffed Crust Quest at

Notes to Editors

The Facebook Deal is valid until 14th August 2011.

Dominos Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Dominos Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 27 March 2011, there were 672 stores in the UK and the Republic of Ireland. Of these, 530 stores are in England, 47 are in Scotland, 27 are in Wales, 18 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Dominos Pizza is one of the worlds leading pizza delivery brands. Through its primarily franchised system, Dominos Pizza operates a global network of more than 9,350 Dominos Pizza stores in over 65 countries. Dominos Pizza has a singular focus the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at and customers in the Republic of Ireland can order online at In addition, mobile customers can order by downloading Dominos free iPhone and Android apps.

Facebook® is a registered trademark of Facebook Inc.

For more information, please contact:
The Dominos Pizza Press Office
Dominos Pizza Group Ltd
Tel: 01908 580654
E: pr(at)

Ref: DPGL/CM/452


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