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Pixel Power To Produce DVB ASI Stream Character Generator

Demonstrates full character generator functionality in an ASI stream (September 27, 2004)

Pixel Power Ltd. (, Cambridge, England recently announced the first technology demonstration of full character generator functionality within a DVB ASI stream. The ASI stream based graphics generator is intended for local graphics insertion at cable head ends, terrestrial broadcasting distribution centres and playout facilities.

It offers similar functionality to Pixel Power's established Clarity range of character generator systems with the ability to share graphic assets throughout a broadcast organisation.

Local graphics insertion offers new revenue stream opportunities but has hitherto been too costly to implement, requiring expensive decode to baseband and recoding with the consequent loss of quality. The Pixel Power streaming character generator uses proprietary technology to insert high quality graphics in the ASI stream without attendant degradation.

Pixel Power's Clarity is a family of powerful, multi-format, single and multi-channel graphics systems addressing the character generation, still/clip store and animated graphics requirements of television broadcasters and post-production. Offered in combinations of standard and high definition formats, there are even Clarity models that can simulcast both standard and high definition from a single system.

James Gilbert, Commercial Director of Pixel Power Ltd, explains, "Pixel Power is at the leading edge of Broadcast Graphics with its expanding Clarity range of graphics solutions, operating at baseband in standard and high definition resolutions. By combining our CG technology with MPEG transcoding we are demonstrating the world's first dedicated CG operating on a DVB ASI stream. Whilst other devices offer basic logo insertion I believe that Pixel Power is the first company to offer full CG functionality in the DVB ASI domain."

The technology demonstration was shown at the Pixel Power stand at IBC and is expected to ship in Q2 2005.

About Pixel Power:
Established in 1987, Pixel Power is dedicated to providing broadcasters and facilities with powerful graphics and character generator products. With a flexible, professional range of award-winning products, Pixel Power has over 2000 systems installed worldwide.

Pixel Power Ltd. corporate headquarters is located in Cambridge, England, with a wholly owned US subsidiary, Pixel Power Inc., based in Pompano Beach, Florida. Pixel Power maintains its global presence through a worldwide network of distributors.

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Related Keywords:Pixel Power, DVB ASI, DVB ASI Stream, Character Generator, head ends, graphics insertion, Clarity, James Gilbert,


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