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PivotLink and Retail Thought Leaders Host Webinar Series on Customer-Centric StrategiesVirtual Roundtables Highlight Best Practices in Retail Marketing Analytics and Optimization (May 14, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 05/14/12 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced it will host two complimentary webinars on breakthrough approaches to retail analytics with participation from IDC and Retail TouchPoints. These moderated discussions are tailored for retail merchandising, marketing and IT professionals who manage customer acquisition, loyalty and customer segmentation for successful retail performance.
May 17, 2012 - Creating Profitable Customer Segments
Register now: http://bit.ly/LxVVxa
Today's demand-driven retail environment has created an urgent need for retailers to segment customer groups and develop customized marketing and merchandising strategies. Forward-thinking analysis of key customer data can help retailers develop targeted market segments in their ongoing quest to create more profitable long-term customers. In this webinar on Thurs., May 17th from 10:00 - 11:00 a.m. PDT, attendees will learn about using actionable segmentation to plan successful current and future customer-centric strategies. The session will be moderated by Andrew Gaffney, editor, Retail TouchPoints and feature panelists Shelley Nandkeolyar, Interim CEO, Gump's San Francisco, and Joe Dalton, CMO, PivotLink.
May 24, 2012 - Four Stages Driving Today's Smartest Retailers
Register now: http://bit.ly/JMwHoH
IDC reports that while 2012 market trends put an emphasis on excellence in merchandising, planning and analytics, results will depend on execution. The most successful growth strategies will revolve around consumers, not products or channels. What does this mean for today's mobile-social retailer? In this webinar on Thurs., May 24th from 9:00 - 10:00 a.m. PDT, Greg Girard, program director of Merchandising Strategies at IDC, will recap IDC's "Merchandising Strategies and Retail Analytics Top 10 2012 Trends" and describe the four pillars to accelerate and transform merchandise decision management. Attendees will learn about:
- Big Data, customer analytics and optimal segmentation
- Leveraging the cloud to improve your customer IQ
- Engaging with social business models
- Optimizing email, display advertising and mobile as integrated customer touch points.
Both webinars will feature live Q&A sessions with the experts.
About PivotLink Corporation
PivotLink is the leader in on-demand retail performance management applications for customer-centric retailers and retail-related companies such as Fifth & Pacific Companies (formerly Liz Claiborne); Kelly-Moore; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. Encompassing retail best practice reporting, customer performance analytics and marketing optimization, PivotLink's suite of retail applications and third party content empower business users with actionable insights to serve their increasingly connected, mobile, omni-channel consumers. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners.
PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.
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Related Keywords: retail performance, BI, SaaS, analytics, Cloud, retail, e-commerce, omnichannel, marketing, IDC, Marketwire, , Business, Email, Other,