NRF 2012 -- , the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the " />
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PivotLink Expands Retail Customer Insights With Retail Data Library

Adds Social Media and Location-Based Marketing Intelligence From NetBase and Retailigence (January 16, 2012)

NEW YORK, NY -- (Marketwire) -- 01/16/12 -- NRF 2012 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the PivotLink Retail Data Library, a solution that gives retail marketers a single interface to explore data from any operational, social, mobile or location-based source and improve retail performance.

As part of its retail data strategy, PivotLink announced alliances with NetBase, the social media insight and analysis company behind the "Brand Passion Index," and Retailigence, a leader in using local inventory obtained directly from retailers to connect shoppers with products. These third-party data sources complement PivotLink's Retail Performance Management offering by allowing retailers to analyze customer sentiment, monetize social media efforts and reach shoppers when they are most likely to purchase.

"Retailers need access to external data sources to complete their understanding of customer preferences and behavior," said Joe Dalton, chief marketing officer, PivotLink. "However, up to now the cost and effort required to harness those data sources has been out of reach for most retailers. PivotLink Retail Data Library changes that."

PivotLink Retail Data Library is available as a subscription service, allowing customers to choose what data sources they want and only pay for what they need. The PivotLink Customer Performance Management and PivotLink RetailMetrix applications take full advantage of the additional insights available through the PivotLink Retail Data Library, eliminating the need for costly data modeling or data transformation processes typically associated with these types of data.

PivotLink Retail Data Library offers data from sources such as:

  • NetBase social media insights
  • Retailigence local inventory data
  • Census data
  • Weather data
  • Economic data

"Millions of consumers turn to the social web to express their feelings about retailers, the products they carry, customer service and more. NetBase understands what they are saying and uncovers valuable insights that can help inform strategic business decisions," said Lisa Joy Rosner, chief marketing officer, NetBase. "The PivotLink Retail Data Library, powered by NetBase data, is designed to help retailers discover these insights so they can take action faster."

See PivotLink at Top Retail Conferences

Attendees at this week's National Retail Federation (NRF) 101st Annual Convention and Expo can preview PivotLink's new offering at booth #158. NRF runs through January 18, 2012 at the Jacob K. Javitz Convention Center in New York City, NY. Join us on Twitter @PivotLink or and follow #NRF12.

Visit PivotLink at booth #106 at the Outdoor Retailer Winter Market, January 19 - 21, 2012 in Salt Lake City, UT.

To book an appointment with PivotLink, call 866-625-9884 or email

Learn More

Read case studies at To arrange a demo or evaluation, contact

About PivotLink Corporation

PivotLink is the leader in on-demand retail performance management applications, serving retail and retail-related customers such as: REI; Fifth & Pacific Companies (formerly Liz Claiborne); Kelly-Moore; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. PivotLink's on-demand platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month. PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

About NetBase

NetBase delivers the social intelligence that global enterprises need to make smarter business decisions faster, making it possible for them to become next-generation customer-to-business (C2B) companies. Built on the most advanced natural language processing (NLP) engine, our insight and analysis solutions help decision makers listen carefully to what consumers are saying on the social web, understand their opinions, passions, and behaviors, and act confidently to improve their social media P&L. Serving hundreds of corporate customers, our products were developed in partnership with five of the top 10 CPG companies, including Coca-Cola and Kraft, and are used by leading agencies, including GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker report in the Wall Street Journal and its solutions are sold globally by SAP AG. For more information, visit:, @Net_Base, our facebook NetBase page, LinkedIn, or YouTube.

About Retailigence

Retailigence is a venture-backed Silicon Valley company that powers location-based shopping. Retailigence offers a Data as a Service Platform that aggregates Brands' and Retailers' location-based inventory data and makes it available through a wide variety of marketing channels, including the web and mobile application ecosystems. For retailers and brands that want to reach consumers throughout their path-to-purchase, Retailigence provides a one-stop solution to make it easy to connect to these new, fast-growing marketing channels. Visit

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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