, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), will showcase its PivotLink Customer Performance Management application integra....." />
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PivotLink Debuts Marketing Optimization Solution at Responsys Interact 2012

Closed-Loop Direct Marketing Optimization Integrated With Responsys (May 01, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 05/01/12 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), will showcase its PivotLink Customer Performance Management application integrated with Responsys at Interact 2012, the event of the year for interactive marketers, taking place May 1 - 3 in San Francisco.

As a Silver sponsor, PivotLink will be featured in the Partner Pavilion and in a breakout on using data to transform marketing optimization.

Conference Highlights:

  • Visit PivotLink's Kiosk in the Partner Pavilion - PivotLink will demonstrate how to improve marketing campaign results by leveraging integration between PivotLink Customer Performance Management and Responsys. Marketers can use PivotLink Customer Performance Management to generate pre-campaign customer segmentation by combining internal customer data and campaign response data with census, social media, economics, weather, and other third-party data sources. Those segments can then be passed to Responsys to create and execute automated direct marketing campaigns. Marketers can then measure overall campaign effectiveness and marketing return on investment (MROI) using PivotLink's on-demand campaign and segment performance analytics. PivotLink's integrated solution allows marketers to improve future segmentation and campaign results and close the loop across all five stages of the marketing optimization process.

  • Land Bigger Campaign Results with Big Data Analytics - On Thursday, May 3rd, don't miss the breakout session: "Internalize external data: The external data sources that will make your marketing shine." PivotLink CMO Joe Dalton will be on hand to explain how marketers can impact their organization's bottom line by using next generation analytical applications to harness their most strategic and actionable data sources.


Learn more and register at www.responsys.com/Interact2012/ or follow #Interact12 on Twitter. Can't attend Interact? Read case studies and white papers and access webinars on-demand at www.pivotlink.com.

About PivotLink Corporation

PivotLink is the leader in on-demand retail performance management applications, serving retail and retail-related customers such as: Fifth & Pacific Companies (formerly Liz Claiborne); Kelly-Moore; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. PivotLink's on-demand platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month. PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners.

Follow @PivotLink on Twitter at www.twitter.com/pivotlink and Facebook at http://www.facebook.com/PivotLink.

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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Related Keywords: marketing optimization, marketing ROI, BI, SaaS, analytics, Cloud, retail software, responsys, Marketwire, , Business, Other,

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