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PivotLink Appoints Joe Dalton as Chief Marketing Officer

(December 08, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 12/08/11 -- PivotLink, the leading provider of retail performance management and business intelligence solutions delivered via Software as a Service (SaaS), today announced that marketing veteran and entrepreneur Joe Dalton has joined the company as chief marketing officer (CMO). Dalton will oversee corporate, field and product marketing programs and build on the success of PivotLink's platform and analytic solutions within the retail industry.

PivotLink also expanded executive Richard Nieset's responsibilities in the newly created position of chief customer officer. Nieset will champion PivotLink customer success and satisfaction by spearheading the company's Sales and Professional Services organizations.

Dalton brings over 25 years of senior marketing, sales and management experience to PivotLink, most recently as CMO at big data analytics company MarkLogic. Previously, he was founder and CEO of Perception Software, a next generation enterprise application for high tech manufacturers and also was founder and CEO of Knowledge Discovery One (KD1), a retail decision support application provider acquired by Net Perceptions. KD1 is widely credited with pioneering the application of advanced analytic concepts that allow business users to solve everyday retail business problems such product affinities, purchase recommendations, and customer clustering. Dalton has also held marketing and sales leadership roles at Mentor Graphics, Innoveda (acquired by Mentor Graphics) and Teradata.

Dalton added, "What excites me about the opportunity at PivotLink is the convergence of new data sources, cloud and on-demand application delivery models, and retailers' need to manage their businesses on a customer-centric model in addition to a merchandise-centric model. We are uniquely positioned to deliver enormous value to retailers at a fraction of the cost of legacy on-premise solutions."


"I am excited to have Joe as part of the PivotLink management team," said Bruce Armstrong, president & CEO, PivotLink. "As we further refine our focus on retail, Joe's experience and leadership will play a key role."

Dalton holds a Bachelor of Arts degree in Economics, a Bachelor of Science degree in Electrical Engineering, and an MBA from the University of Michigan. Dalton is based in San Francisco.

PivotLink is hiring! Visit http://www.pivotlink.com/company/careers.

About PivotLink Corporation

PivotLink is the leader in on-demand business performance management applications, serving retail and retail-related customers such as: REI; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. PivotLink's on-demand platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month. PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit www.pivotlink.com. Join us on Twitter @PivotLink or www.twitter.com/pivotlink.

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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Media Contact:

Joanna Rustin
PivotLink
415-544-5222
pr@pivotlink.com


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