NRF 2012 -- , the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the " />
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PivotLink Announces Retail Customer Performance Management Application and Acteea Acquisition

Expands Market-Leading SaaS Analytics Offering to Enable Customer-Centric Retailing (January 16, 2012)

NEW YORK, NY -- (Marketwire) -- 01/16/12 -- NRF 2012 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the PivotLink Customer Performance Management application, a solution that allows online and omni-channel retailers to improve Customer Lifetime Value. PivotLink also announced it has acquired Acteea, Inc., a privately-held provider of SaaS e-commerce analytics solutions, and is integrating its customer scoring and segmentation and marketing performance optimization.

Retailers in apparel, e-commerce and other segments struggle with the cost and complexity of harnessing massive volumes of transactional, mobile and social data and driving insights using traditional Business Intelligence (BI) approaches. RSR Research shows 70 percent of large retailers don't get information fast enough and 60 percent can't act quickly enough on information even when they do get it.[1]

IDC estimates the total market for Business Analytics software in Retail will grow at 8.6 percent CAGR from 2010 - 2015 and IDC research also shows that Retail is in the top five industries for Business Analytics spend.[2]

"A major transformation is happening in retail as companies shift to a customer-centric model and adopt next generation analytic solutions that make customer, product and sales data more actionable," said Bruce Armstrong, president & CEO, PivotLink. "PivotLink will continue to invest in our strategy to democratize best-in-class retail performance management applications that are affordable, even for smaller, regional retailers. PivotLink's business user focus, on-demand delivery model, superior time to value and market-leading analytic solutions enhanced by Acteea offer unparalleled business value."

Optimizing Customer Performance Management

PivotLink's strategy builds on expertise gained by serving leading e-commerce and brick and mortar retailers, such as Party City, REI, Fifth & Pacific Companies (formerly Liz Claiborne), Kelly-Moore and Timbuk2. The PivotLink Customer Performance Management application will complement pre-packaged retail-centric measurements and reports in PivotLink RetailMetrix and the market-leading PivotLink SaaS Business Intelligence Platform. Retailers can use PivotLink Customer Performance Management to segment customers into actionable groups and correlate the effectiveness of marketing campaigns to those groups.

PivotLink today separately announced the PivotLink Retail Data Library, an on-demand resource that gives marketers a single view to multiple open source and proprietary third-party data feeds to better understand consumer behavior and marketing actions.

See PivotLink at Top Retail Conferences

Attendees at this week's National Retail Federation (NRF) 101st Annual Convention and Expo can preview PivotLink's new offering at booth #158. NRF runs through January 18, 2012 at the Jacob K. Javitz Convention Center in New York City, NY. Join us on Twitter @PivotLink or and follow #NRF12.

Visit PivotLink at booth #106 at the Outdoor Retailer Winter Market, January 19 - 21, 2012 in Salt Lake City, UT.

To book an appointment with PivotLink, call 866-625-9884 or email [email protected].

Learn More

Read case studies at To arrange a demo or evaluation, contact [email protected].

About PivotLink Corporation

PivotLink is the leader in on-demand retail performance management applications, serving retail and retail-related customers such as: REI; Fifth & Pacific Companies (formerly Liz Claiborne); Kelly-Moore; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. PivotLink's on-demand platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month. PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit


[1] "The Intelligent Retailer's World of Insight" Benchmark Report 2011, RSR Research, November 2011,

[2] "2011 State of the U.S. Business Analytics Software Market: End-User Perspective by Vertical Industry and Company Size," IDC, Inc., September 2011.

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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