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Pinnacle Deko Delivers At ESPNs All-Digital HD Studio

ESPN taps Deko character generators for flagship SportsCenter program (July 08, 2004)

Pinnacle Systems, Inc., a leader in on-air graphics, announced today that its Deko character generators are on air at ESPN's new $30 million production studio. The systems deliver on-air graphics for all programming created at the 5,000 square foot all digital facility, including ESPN's flagship SportsCenter program. The installation crowns ESPN's continued use of Pinnacle Deko for live productions that began several years ago with the ESPN X-Games.

Pinnacle Deko systems will be used to create more than 4,000 hours of programming annually. ESPN took advantage of Pinnacle Deko's open design to create a custom fully-automated environment that addresses SportsCenter's sophisticated requirements. An additional system is used manually to handle breaking sports news during broadcasts. Graphics created with Pinnacle Deko support both the high definition and standard definition broadcasts of SportsCenter.

Pinnacle Deko has also provided ESPN with a unique ability to scale 4x3 graphics to 16x9 format, enabling them to use their graphics simultaneously for both HD and SD broadcasts. Pinnacle Deko uses an intelligent algorithm to interpolate the required pixels to create the different aspect ratio of HD graphics, without compromising the defined "look" of ESPN's graphics.

Pinnacle COO Ajay Chopra said, "We are very pleased that Deko has been selected for what is arguably the most sophisticated sports programming production studio in the world. ESPN is famous for its cutting-edge use of graphics and Deko has proven itself to be a flexible and reliable platform."

About Pinnacle Systems, Inc.
Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and playback solutions for use at Home, at Work and on the Air. Pinnacle Systems' award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR authoring and on the Internet. A recognized industry leader, the company has received nine prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. Pinnacle Systems may be reached at (650) 526-1600 or at


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Related Keywords:Pinnacle Systems, Pinnacle, Deko, ESPN, character generator, SportsCenter, Ajay Chopra,

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