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PicScout ImageExchange Enables Creative Pros to Find and License Online Images on All Major Browsers

Free Webinar Highlights Real Life Case Studies and Tips for Protecting Yourself and Your Business From Copyright Infringement (March 23, 2011)

LOS GATOS, CA -- (Marketwire) -- 03/23/11 -- PicScout, an information company offering creative applications leveraging the world's largest index of fingerprinted and owner-identified images, today announced that its popular ImageExchange application is now available for Safari and Chrome -- extending its online image search capabilities to the browsers most commonly used by the creative professional industry.

ImageExchange expands online creative search options by providing advanced search technology that instantly IDs images found anywhere online and shares vital licensing information which provides creative pros direct access to licensors. This free, downloadable tool saves creative professionals hours of billable time and the frustration that comes with searching online for the rights to license an image.

In addition, ImageExchange provides a vital connection between stock agencies and image licensors -- ensuring that every image gets its credit. This is important not only for photographers who rely on licensing income and want to protect their work from copyright infringement, but also for the creative professionals who want to protect themselves from litigation associated with copyright infringement from using unlicensed images.

"The web is a source of endless inspiration with hundreds of millions of images available at our fingertips, but it can be daunting when you find that right image and must now identify the licensor in order to use it," said Amy Love, vice president of marketing and business development for PicScout. "ImageExchange helps creative pros navigate the vastness of the web to find the right image, obtain the image details, and connect to the licensors to purchase usage rights -- transforming what some call 'search engine purgatory' into an easier, more enjoyable experience."


ImageExchange provides creative professionals with immediate access to image details and purchasing. Images from more than 200 stock agencies and thousands of photographers are now available through ImageExchange which currently has more than 100 million images committed to the service.

"Using ImageExchange has enabled me to save time searching for licensing details on images that I find online. Now that it's available on Safari and Chrome, there is no reason for any designer not to have this on their desktop," said Kevin Plottner, owner of Some Inc., a graphic design company.

Today, PicScout hosted a free webinar for creative professionals titled, "Avoid the Confusion! Learn When and How to Safely Use Online Image in Your Design Work," which features recent real-world experiences and provides important tips for understanding and complying with image copyright laws. The discussion highlights the case of Noam Galai, a photographer who saw his likeness used around the world after posting a set of self-portraits on Flickr, as well as other recent examples, including a web copyrighting firm that paid $4000 for a $10 photo that they downloaded off the web and used without licensing. In addition, copyright attorney John Grant shares his top five image copyright tips for creative professionals who want to protect themselves and their businesses.

To view a recording of this free webinar, please visit: http://www.picscout.com/imageexchange/webinars.

Availability

ImageExchange is available for Safari, Chrome, Firefox 4 and Internet Explorer users. The application can be downloaded from the ImageExchange web site, which will identify your browser and download the correct version. ImageExchange is also available for download from the Mac App Store, Chrome Web Store and the Mozilla Firefox Add-Ins page.

For more information on PicScout ImageExchange, please visit www.picscout.com/imageexchange/. Product images can be downloaded from www.picscout.com/media.

About PicScout
Founded in 2002, PicScout is a leading information company with a line of image promotion and protection solutions that meet the needs of stock photography agencies, professional photographers, publishers and image buyers. Based upon its proprietary patent-pending technologies, the PicScout suite of products includes the company's leading image-recognition ImageExchange and ImageTracker services, which provides Instant Image ID solutions for creative professionals and ensures that Every Image Gets Its Credit. PicScout works in partnership with the world's most prestigious image copyright holders and is a proud supporter of professional industry organizations including: ASMP, ASPP, BAPLA, CEPIC and PACA. PicScout was ranked number 34 among media companies on Inc. Magazine's 2010 Inc. 5000 and included in the top half of Israel's Deloitte Technology Fast 50 in 2009 and 2010. PicScout is a financially independent, privately held company with offices in Silicon Valley, Herzeliya, Israel and Tokyo, Japan. For more information, visit www.picscout.com.

PicScout, ImageExchange and ImageTracker are trademarks of PicScout. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

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Contact:
Cara Cassidy
PR for PicScout
cara.cassidy@picscout.com
408.460.0241


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