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"Physicians and Patients Differ on Quality Healthcare Provided in US Today," According to the Latest AdSAM SenseUs(R) Poll on Emotion

(March 13, 2012)

GAINESVILLE, FL -- (Marketwire) -- 03/13/12 -- AdSAM®, the leader in measuring true emotional response, today released its eighth finding in "State of Healthcare in the US 2012" SenseUs® poll, which challenges readers to review the findings and add their comments on the SenseUs blog at, or through Twitter or on Facebook and LinkedIn.

Key findings are:

  • Physicians have a more consistently favorable view of the quality of healthcare provided to patients in the U.S. than Voters, as 53% of Physicians and only 40% of Voters indicated Favorable feelings.
  • US Physicians' feelings about the quality of healthcare provided to patients in the U.S. today vs. 2010 reflect more uncertainty and cynicism, as there was an 11 point increase in Ambivalent feelings and a 10 point decrease in Favorable feelings.
  • See Complete Report

PHYSICIANS AND PATIENTS: How do you feel about the quality of healthcare provided to patients in the United States today?

Voters vs. Physicians EMOTION GROUP(R) All Voters Physicians ------------------------ TOTAL FAVORABLE % 40% 53% ------------------------ Enthusiastic 20% 22% Warmed 11% 18% Comfortable 9% 13% ------------------------ Ambivalent 29% 26% ------------------------ Indifferent 3% 4% Apprehensive 2% 4% ------------------------ Sullen 11% 5% Troubled 4% 3% Alarmed 11% 7% ------------------------ TOTAL UNFAVORABLE % 26% 15%

To see the numbers and understand the 'rationale' behind the feelings, visit Links can also be found on Twitter or Facebook.

SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research. AdSAM offers Nuero-Emotional Response Insights globally. For more information contact [email protected] or visit the AdSAM website at

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Conrad Morris
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