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Physicians Interactive and WorldOne Create the Largest U.S. Market Research Network Opportunity for Healthcare Professionals

More Than One Million U.S. Healthcare Professionals Eligible to Share Insights With the Life Science Industry to Help Improve Patient Care (January 10, 2012)

NEW YORK, NY -- (Marketwire) -- 01/10/12 -- Physicians Interactive, the leading provider of mobile and web-based clinical resources and solutions for healthcare professionals and WorldOne, the global leader in online healthcare data collection, have formed an exclusive strategic alliance that creates one of the largest and most focused market research opportunities for medical professionals and life science companies in the United States, effective January 2012.

Physicians Interactive (PI), headquartered in Marlborough, Mass. has built the largest network of online and mobile healthcare professional relationships in the United States, reaching more than 875,000 physicians, nurses and allied health professionals in all major specialties. The network includes a premier, verified panel of more than 200,000 of the busiest and most sought-after physicians in the country. Through the alliance with WorldOne, these medical professionals will have an immediate opportunity to share valuable insights with life science companies and participate in online and mobile market research that can guide and improve the quality of patient care. Today, market research organizations, academic centers, associations, pharmaceutical companies, and others may immediately benefit from WorldOne's partnership with PI's healthcare professional network.

"PI is a blue chip brand in the digital healthcare community and both parties immediately recognized the exceptional business opportunity to create the largest and highest quality market research network in the U.S.," said Peter Kirk, CEO of WorldOne. "We made sure to build a fully integrated solution, for both our clients and health professionals. More importantly, when combining PI's network with WorldOne's U.S. healthcare panel, we will reach a very impressive one million healthcare professionals. A significant part of this panel is 300,000+ AMA-verified physicians in the U.S. Market researchers now have access to the largest panel of practicing U.S. physicians ever assembled. This is a big step forward for WorldOne, Physicians Interactive and the market research industry," said Kirk.

"We are pleased to announce our strategic alliance with WorldOne; a true leader in healthcare data collection. This alliance will empower our healthcare professionals with the chance to have their voices heard, sharing their views on timely, relevant healthcare topics that will impact the quality of patient care," said Donato Tramuto, CEO and vice chairman of Physicians Interactive. "PI and WorldOne also have an amazing opportunity to give back to our medical professionals, connecting them with valuable research earnings opportunities in recognition for their input and service."

About Physicians Interactive

Physicians Interactive, a division of Inc., is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. PI uses the full power of our worldwide network of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs, mobile clinical decision support, and integrated electronic health record solutions. Inc. is a subsidiary of Physicians Interactive Holdings Inc., owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PI, visit

About WorldOne

WorldOne is the largest healthcare data collection company in the world serving the market research industry for over a decade. Headquartered in New York with regional offices in London, Tokyo, Hong Kong, São Paulo and Mexico City, WorldOne offers clients both online and offline access to medical professionals in 80+ countries. WorldOne's clients include leading market research companies, agencies and consulting firms throughout the Americas, Europe and Asia. WorldOne's global research panel includes 1.6 million fully verified healthcare professionals who in 2011 completed nearly half a million online surveys, answering over 20 million questions. To learn more, visit

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