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Photo Release -- Zynga Plays Cupid With Annual Valentine's Day Poll: Vocabulary Scores High With Players Looking for Love(February 14, 2013)
SAN FRANCISCO, Feb. 14, 2013 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today released its second annual With Friends Valentine's Day poll revealing how players connect, flirt and initiate love in their favorite With Friends games. Conducted through an un-scientific, in-game poll across all six of Zynga's With Friends titles, respondents confessed to using the chat function to flirt with their opponent and being more competitive when playing against someone they have feelings for. More than six thousand With Friends players which make up a portion of Zynga's approximately 72 million monthly active users participated in the survey, dishing out some revealing results. All With Friends games are asynchronous and turn-based making them highly social, and from what we hear from players, highly conducive to finding a love connection – especially when playing against a random opponent.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17163
This year players shared their various flirting techniques and according to the poll, texting and speed dating are no longer the only option when it comes to breaking the ice with a potential partner. Today, one out of ten players surveyed said they have requested to play a game with someone they were attracted to in order to spark a conversation. What's more, Cupid's bow may no longer be the reigning catalyst for finding love, as With Friends games have now brought together soul mates and even a few in-game marriage proposals.
Highlights of With Friends Valentine's Day Poll Results*:
Thirty percent of players say they have used the chat feature to flirt with their opponent
Almost a quarter of all players say they try to play higher scoring words against someone they are attracted to
Over half of players say they are more attracted to opponents that have a good vocabulary
Twenty six percent of married players play with their spouse
Almost one in four players of players are more competitive when playing against someone they have feelings for
Time and again, Zynga's players are a true testament to the powerful connections that can grow from playing a free, accessible, social game. From the random opponent pairings that evolved into lasting relationships, the innocent flirting via in-game chats that yielded in-game marriage proposals, or the first game started with a long-lost love, our players have spoken and we've heard that connecting through our games is more than just a rare occurrence—it's a way of life.
The With Friends Valentine's Poll infographic and game images can be found here: https://zynga.box.com/valentinesday2013
Since 2009, the With Friends franchise of games has captured players' imaginations by offering fun, social and meaningful play experiences ranging from Words With Friends and Hanging With Friends to brand new games such as Matching With Friends and Gems With Friends. All With Friends games encourage players to take a break and connect with their friends wherever they are — whether at home or on-the-go.
Download all the games in the With Friends Franchise for free on the App Store today:
Words With Friends
Scramble With Friends
Hanging With Friends
Gems With Friends
Matching With Friends
Chess With Friends
* All based on players' surveyed; 6,000+ players surveyed
About Zynga Inc.
Zynga Inc. is the world's leading provider of social game services, which include Zynga Poker, Words With Friends, Scramble With Friends, Gems with Friends, Draw Something, FarmVille, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby Blast. For the quarter ended December, 31, 2012, Zynga had approximately 298 million monthly active users playing its games. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. Zynga is headquartered in San Francisco, Calif.
The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743
This release contains forward-looking statements relating to, among other things, the success of our With Friends Titles and the ability of our players to connect through games. The success of the matters covered by such forward-looking statements involves risks. Actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, among other things, changes in player interests, our relationship and agreements with Facebook or the Facebook platform and our relationship and/or agreements with iOS and or Android platform providers. More information about the risks Zynga faces is included in our quarterly and annual reports filed with the SEC, copies of which may be obtained at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release. We assume no obligation to update such statements.
CONTACT: Morgan Mathis
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