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PhoneGuard Serving as a Founder of the Largest National Student Movement in Decades Rock 2 Live Music Festival(April 17, 2012)
BOCA RATON, FL -- (Marketwire) -- 04/17/12 -- PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (OTCQB: OPMG) (PINKSHEETS: OPMG), a leading provider of mobile applications software, announced a new method of marketing. PhoneGuard is coordinating the Rock 2 Live music festival, which will be held at Florida Atlantic University new Stadium in Boca Raton, Florida on April 28, 2012.
Two High School Sophomores have cultivated a student-to-student movement that is involving schools from all over the country called the Rock 2 Live Music Festival. Since its inception, PhoneGuard has been working with Spanish River High School Sophomore Class President, Ross Brenner, and Vice President, Dalton Holody for the past six months every step of the way, along with Global Maximus Productions. The Management team of PhoneGuard is serving as mentors, stakeholders and team members as this national phenomenon builds momentum.
PhoneGuard is doing much more than just partnering with the event. The entire PhoneGuard team has taken on a leadership role in the campaign and is securing sponsors from other corporate entities and private donors, is utilizing digital promotional elements like twitter, Facebook, streaming ads, websites and has partnered with outside companies and entered into affiliate agreements to market the event.
An existing relationship which PhoneGuard enjoys with the celebrity icon, Justin Bieber, has even led to Bieber supporting the Rock 2 Live Music Festival. Bieber recently sent out a world-wide tweet encouraging his followers to attend and purchase tickets.
On April 28th thousands will take the "Rock 2 Live" pledge and save lives by making the pledge to not text and drive while enjoying a star-studded line-up including National Recording Artist Flo Rida; Grammy Award winning artist Kelly Rowland, Grammy nominated One Republic; red hot country act BadHorse; Canadian alternative band Surface Rising; and Pop Rock singer/songwriter Jessica Dawn both in-person at the concert and on-line watching the streaming.
PhoneGuard wants the day to be more than just a concert though. To that end, outside the gates of FAU Stadium a FREE, all day Community Awareness Village with live entertainment, food vendors and community groups all supporting the No Texting and Driving initiative will be set up. Non-profit organizations like Students Against Drunk Driving (SADD), Florida Department of Transportation Safety Bureau, SafeKids USA and Stay Alive...Just Drive, Inc. will all have displays and hands-on activities in the Awareness Village. A Distracted Driver Obstacle Course, Automobile Simulators, Motorcycle simulators and Mobile Units will all be there to educate the public experience first-hand the dangers of distracted driving.
A portion of the proceeds from the concert will benefit the campaign to warn of the Danger of Texting and Driving. The "Rock 2 Live Fest" is being streamed live via the internet and thousands of schools throughout the nation and world-wide will have the opportunity to participate; raising awareness and money for the cause. Tickets to the concert are reasonably priced at $30.00, $50.00 and $70.00 and available at TicketMaster. With TicketMaster's involvement places like Asia, India, Latin America and Europe -- where millions of smart phone users reside who tend to be very intrigued by American events and culture -- are signing on for a $20.00 live streaming event. Students can even purchase half-price tickets starting at $15.00 because of PhoneGuard's generosity by visiting the website www.rock2livefest.com.
PhoneGuard is the first company to coordinate a concert delivered in CDN technology that comes from a cloud delivering a stream in HD quality from Gotham CDN (www.gothamcdn.com.) This delivery system provides for the first time ever end-users for the ability to watch real time video in high quality in smart phones, iPads, tablets, and on the computer world wide. Tickets for the online streaming component are available worldwide through ticket master.
"Plastic Card Express has joined PhoneGuard to coordinate efforts with multiple other companies to infiltrate the high schools and sign them up for the $20.00 fundraising ticket," reports PhoneGuard's CEO, Scott Frohman. "We are thrilled that each participating school will be able to use this as a fundraiser; with a significant portion of each $20.00 spent going back to that specific school," continues Frohman.
This type of corporate commitment is unprecedented. PhoneGuard is making a huge social statement of their philosophy and corporate responsibility to impact the cause. Every concert ticket buyer and stream purchaser will receive a free download of the app ($19.99 value.)
It is a National Day of Awareness and Music founded by students, produced for students and benefitting students and their families. PhoneGuard is generously supporting the campaign by allowing the students a method of activation to support their pledge.
Keith St Clair, Chairman of PhoneGuard, stated that he was delighted that the company could make a significant contribution to thousands of schools throughout the country, as well as, supporting a number of charities including the Alex Brown Foundation. http://www.rememberalexbrownfoundation.org/. "Either we do what is right, or we sit on the sidelines. We have chosen to stand with these students, and save the lives of our children," said St. Clair. Frohman added, "We are thrilled to be behind this tremendous opportunity to market our product, the movement on a world-wide basis and gain exposure through social networking. The event's impact creates an unlimited opportunity for product awareness, new distribution and significant revenue streams."
This is a grassroots, student-led effort to bring awareness to the dangers of texting and driving. PhoneGuard is honoring their community citizenship by sponsoring an event that brings together over 8,000 schools and millions of students across the nation, in one combined voice to save lives of their classmates.
About PhoneGuard, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, personal security and anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for GPS tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While PhoneGuard's Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. www.PhoneGuard.com.
This press release contains forward-looking statements including potential revenue from the sale of PhoneGuard products, our belief that the timing of our introduction of the product is optimal and plans for the sale of PhoneGuard. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard and Cellairis and PhoneGuard, and the willingness and/or the ability of consumers to pay for the paid application.
Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Scott Frohman / Keith St.Clair
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