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Phoenix Expands Creative Staff & Changes Name

Changes name to Phoenix Edit, Effects & Design (July 20, 2004)

Phoenix Editorial has changed its name to Phoenix Edit, Effects & Design. The companys new moniker reflects expanded service offerings, technology upgrades and the addition of new creative and executive talent to its roster. Editor Mitra Tyree and producer Julie Morrandez come to Phoenix from recently disbanded San Francisco edit house Pomegranit, where they acted as founder/editor and producer, respectively. In addition, Phoenix senior producer Jonathan Hinman has been upped to Executive Producer, and former graphics assistant Bobby VanDyke has been promoted to an in-house designer as part of Phoenixs growing design and effects team.

?Weve been aggressively expanding our visual effects and motion graphics design department for several years, and our name change is reflective of that, said newly appointed executive producer Jonathan Hinman. ?Now were bringing Mitra Tyree on board, a remarkably creative and artistic editor who complements our team of storytelling editors. She has a very fluid, beautiful and almost feminine quality to her work, while Bob Frisk specializes in humor and storytelling, and Robbie Proctor cuts with an edgy, youthful voice. At the same time, Matt Silvermans effects and design team infuses Phoenix projects with phenomenal visual effects and beautifully executed motion graphics. Bobby Van Dyke adds a new dimension to our design work and the addition of Julie Morrandez as producer will allow me to focus on new business and to better articulate our new talent and capabilities to our clients.

?It is so exciting to bring some growth into the San Francisco post-production community downsizings in the past few years. We are pleased that Mitra Tyree will be working with us again as part of our expansion, commented Lisa Hinman, Phoenix co-founder. ?Additionally, all of us at Phoenix are thrilled to see Jonathan move into the executive producer position perfectly suited. He has a great rapport with our existing clients, and the energy and enthusiasm to attract new clients to Phoenix.

Editor Mitra Tyree recently ended her run at Pomegranit founded, operated, and ultimately shuttered award-winning eight years. Said Tyree, ?This is like a homecoming people at Phoenix have always been like family to me. I have never seen a company where there is such a solid combination of talent and project efficiency. I am so excited about working with this group of people, and having access to the incredible range and quality of design and effects services for clients that I will be bringing into the shop.

Tyree brings to Phoenix a diverse background in film, television, commercials and documentaries. As founder and editor at Pomegranit, she oversaw a distinguished roster and worked with agencies including Foote, Cone & Belding, GSD&M, TBWA\Chiat\Day, Young & Rubicam, Goodby Silverstein and Partners, and Publicis & Hal Riney, among others. Prior to launching Pomegranit, Tyree held posts at Phoenix Editorial, Taylor Made and Good Pictures, the editorial wing of Western Images, and spent seven years with Ketchum Advertising as manager of the audio/visual department. She first discovered her love for editing while at Levi Strauss, where she worked on training videos for the companys sales force. A native of Iran and schooled in the U.K., Tyree was trained at the London School of Television. She has also attended the California College of Arts and Crafts and San Francisco State University, where she received a Masters degree in Broadcast Communication Arts.

Fellow Pomegranit alumnus Julie Morrandez spent five years with the company, advancing from assistant editor to executive producer, and supervising the companys team of film editors, motion graphics designers and visual effects artists. She has also worked on several feature-length films, as assistant editor on Pixars ?Monsters Inc., and as producer, director and editor for the films ?The Magnificent Andersons, ?Trade Out and ?Hera.

The Phoenix name change is indicative of a shift in the companys identity and project workflow. Since the company launched its design and effects division a few years ago, that portion of the business has grown to match that of its award-winning creative editorial.

About Phoenix Edit, Effects & Design
Phoenix Edit, Effects & Design has been a mainstay in the San Francisco creative post-production community since 1991. With a roster of award-winning editors and effects artists, Phoenix works with top advertising agencies including Black Rocket, Venables, Bell & Partners, Goodby Silverstein & Partners, Publicis & Hal Riney, DDB San Francisco, West Wayne, and See (formerly Odiorne Wilde Narraway & Partners). Phoenix has worked with many top-tier clients over the years including Yahoo!, McDonalds, Sprint, Toyota, HBO, Hewlett Packard, Saturn, Comcast and the Got Milk campaign.

For more information about Phoenix Edit, Effects & Design, contact executive producer Jonathan Hinman at (415) 394-7777 or visit


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Related Keywords:Phoenix, Phoenix Edit Effects & Design, Phoenix Editorial, Mitra Tyree, Julie Morrandez, Pomegranit, Jonathan Hinman, Bobby VanDyke, Bob Frisk, Robbie Proctor, Matt Silverman, Lisa Hinman,


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