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Philips Highlights Mobile IP Application of MPEG-4 Content at Streaming Media East 2001

Demonstrations to Show Streaming Broadening Out of the PC Domain Via With ISO-Compliant MPEG-4 Standard (December 10, 2001)
Philips is going mobile at Streaming Media East 2001 by demonstrating the viability of its ISO-compliant MPEG-4 solutions in the wireless IP market.

As interest grows in what the next generation of mobile and wireless devices will offer in the way of content, Philips will be showcasing available solutions enabling operators and service providers to stream high quality video and audio multimedia content over wireless and broadband platforms.

Visitors to the show, taking place in New York from December 11-13, will be able to see the Philips WebCine Encoder and Server product line and the unique Philips VeonStudio 5.0 authoring environment in use -- along with content streaming to wireless mobile devices via 802.11b.

The introduction of next-generation wireless networks has brought focus on MPEG-4 as the adopted multimedia platform for next-generation mobile devices, including '2.5G' and '3G' products. Philips has already successfully demonstrated high quality MPEG-4 content streaming to GPRS handsets at a number of major events during 2001, highlighting this ISO-compliant open standard offers a robust, scalable and secure platform for wireless and broadband networks to make mobile multimedia become a reality.

"Philips is aiming to extend the streaming experience beyond the PC and beyond the web," says Rob van Oostenbrugge, Executive Vice President, Philips Digital Networks. "Our application of MPEG-4, in particular, is demonstrating how viable this standard is for the creation and distribution of rich, compelling content over mobile and wireless networks to a variety of consumer and professional platforms."


MPEG-4 products and solutions

Streaming Media East 2001 will provide a platform for Philips to showcase its full range of MPEG-4 products, including the second generation WebCine product line, the new Philips VeonStudio 5.0 authoring tool, and the Philips Veon Player.

The Philips WebCine product line -- WebCine Encoder v1.1 and WebCine Server v1.1 -- is the only commercially available end-to-end solution for streaming MPEG-4 audio and video. Unlike proprietary solutions, the WebCine range is designed to enable streaming to a variety of consumer and professional devices, such as mobile devices and emerging Internet appliances, all within an open standard framework.

Supported by an open standard that offers interoperability between different manufacturers' solutions, Philips WebCine is enabling advertisers, content developers, and content distribution network providers to move the Internet into new emerging IP networks, such as mobile and interactive television, with a rich, interactive multimedia experience.

The Philips WebCine 1.1 product line comprehensively supports MPEG-4's benefits by providing content and network providers with a turnkey solution for real-time encoding, 'live' broadcasting and efficient on-demand streaming distribution capabilities. Backed by Philips' leadership in MPEG audio-video compression technology, WebCine offers optimal audio and video quality on a wide range of bit rates for both broadband and narrowband applications.

WebCine v1.1 builds on the high standards set by WebCine 1.0 with a number of key new features that enhance the performance and ease-of-use of this end-to-end system:

WebCine Encoder 1.1 offers a live multicast capability up to SIF/CIF resolution at 30/25 FPS, along with high quality MPEG-4 encoding at real-time bit rates from 10kbps to 1.8Mbps

WebCine Server 1.1 provides for both UDP-IP and TCP-IP streaming (enabling streaming through firewalls). A relay mode enables 'live' MPEG-4 events on the Internet

The Philips WebCine product line provides an integrated turnkey streaming solution and is supplied pre-configured and ready to stream, with minimal set up and configuration.

Experience Philips MPEG-4 today

Philips high quality ISO-compliant MPEG-4 audio and video streams can be experienced by downloading the WebCine Player at www.mpeg-4.philips.com and is supported by any PC running Microsoft(R) Windows(R) '95, '98, 2000, NT, or Millennium Edition.

About Philips

Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 37.9 billion in 2000. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products. Its 192,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol:PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.news.philips.com.

Philips Digital Networks, a division of Royal Philips Electronics, is playing a leading role in the convergent delivery of digital media via broadcasting and Internet distribution. A world leader in set-top boxes, Digital Networks is also including active in digital content enabling technologies such as MPEG-4-based media streaming, secure content delivery, transmission, middleware and applications for digital TV. News from Philips Digital Networks is located at www.digitalnetworks.philips.com.

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