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Peterson Field Guides(R) and Ring in New Year on iPhone With New, Exclusive Birding Application

(February 05, 2009)

NEW YORK, NY -- (Marketwire) -- 02/05/09 -- A bird in the hand is worth two in the bush -- and through, the Peterson® Mobile Field Guide to Backyard Birds gives iPhone users 122 birds in the palm of the hand. This new iPhone application offers exclusive quizzes, checklists, bird calls and access to bird information from the world's premier birding resource -- Peterson -- and even tailors specific birding information to the iPhone user's geographic area with up to 51 of the most commonly seen birds in that region based on zip code.

Peterson bird images, bird calls, maps, puzzles, quizzes and descriptive text on attracting specific birds to America's backyards, are part of this ground breaking special edition for iPhone ($2.99 from iTunes, updates included).

Whether watching birds at feeders from the deck or hiking trails, 51.3 million bird watchers in the United States alone (Source: U.S. Fish and Wildlife Service 2006), have made birding America's number-one outdoor activity. Now, utilizes fun iPhone technologies to educate and enlighten the entire family about birds.

Lisa White, Director of Guidebooks at Houghton Mifflin Harcourt Publishing, says, "Roger Tory Peterson was an innovator, as evidenced by the publication of his groundbreaking Field Guide to the Birds in 1934. If he were a young birder today, he surely would have been at the forefront of birding technology, embracing the digital possibilities available to us now."

"The interactive nature of the puzzles, the ability to create birding checklists, and the access to bird calls all take birdwatching to the next level while utilizing, and paying homage to, America's number one birding resource -- Peterson Field Guides," says Wildtones president, Deborah Rivel.

Wildtones® is a division of Wildsight Productions, Inc., was founded in 1991 by Deborah Rivel, internationally acclaimed wildlife film producer and director. The mission of Wildsight Productions is to promote human understanding of wildlife and the environment through the media using sound, images, and film -- the goal being to inform, entertain and enlighten.

Seven-time Emmy award winner Deborah Rivel, founder of Wildsight Productions, Inc./, has a noteworthy background of working on behalf of animals and conservation through animal-related television and film projects, including the documentary Life with Big Cats: Tippi Hedren and Shambala, coproduced with Discovery's Animal Planet Channel and Canal Plus.

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