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Perricone MD Delivers Rich Shopping Experience to Mobile Customers With MarketLive Mobile(TM)Perricone MD to Increase Sales and Enhance Customer Loyalty by Reaching Mobile Consumers With Powerful Shopping Tools, Promotions, and Product Information (May 25, 2010)
PETALUMA, CA -- (Marketwire) -- 05/25/10 -- MarketLive, Inc., the leading eCommerce software and service provider for midsized specialty retailers, today announced Perricone MD Cosmeceuticals (www.perriconemd.com), a leader in prestige skincare, has extended its online business with a new mobile eCommerce site built with MarketLive Mobile. The new site reaches mobile shoppers that use smartphones and emerging devices such as the Apple iPhone. By doing so, Perricone MD will capitalize on the phenomenal growth in mCommerce to increase revenues and enhance customer loyalty.
"As smartphone capabilities increase and products such as the iPhone and Android devices come to market, more people will use these platforms to buy online," said Neil Kjeldsen, Vice President of eCommerce for Perricone MD. "Because of these powerful trends, it is critical we enter the mobile market ahead of the curve to drive sales both now, and especially in the future. MarketLive Mobile made it easy for us to give shoppers yet another way to purchase our products in a convenient and compelling way."
Analysts agree the mobile channel is critical for eCommerce. An April 2010 Morgan Stanley presentation stated, "The mobile Internet will be bigger than the desktop Internet in less than five years."* Forrester Research estimates more than 30% of mobile users access the Internet to buy products and services.** MarketLive Mobile is a next-generation mobile application that extends eCommerce sites to all important touch points including PCs, smartphones, and Apple iPads. MarketLive Mobile enables retailers to touch consumers whenever and wherever they may be, and across any device they choose. The application, which renders a device-aware shopping experience, delivers a compelling, feature rich and graphically pleasing storefront and provides a means for retailers to immediately deliver relevant offers, promotions, and products to increase sales and drive business across all channels. MarketLive Mobile also includes advanced analytics that enable retailers to analyze and optimize results.
Using MarketLive Mobile, Perricone MD was able to create a rich and compelling shopping experience for mobile customers in just a few weeks. "MarketLive Mobile allowed us to deliver an engaging shopping experience to our mobile customers in a very reasonable timeframe," added Kjeldsen.
"As the mobile Internet continues to grow at a rapid pace, it is important for online merchants to give customers the ability to buy their products from as many touch points as possible," said Mark Pierce, CEO of MarketLive. "Perricone MD is a great example of a retailer that is leading the pack to ensure long-term revenue growth and customer loyalty."
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange and many others.
* "Internet Trends," Mary Meeker, Morgan Stanley, April 12, 2010.
** "The Post Method: A systematic Approach to a Mobile Strategy," Forrester, April 2009.
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