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Perception Goes Out To The Ol' Ball Game For ESPN ClassicCompletes promo campaign for network's live broadcast of vintage baseball (September 30, 2004)
For a new promo campaign for ESPN Classic's live broadcast of Vintage Baseball, design/post house Perception (www.perceptv.com) created a look that captures the essence of the old ballgame by creating a multi-layered, sepia-tone imagery and treating digital footage with a scratched look that perfectly mimics that of old film footage.
(Click below to see Perception's recent work and showreel online: http://www.perceptv.com/shell.html)
"This was another of ESPN Classic's live broadcast, so it was essential that the piece convey the fact that this was a live event," said Jeremy Lasky, Perception Design Director. "Beyond that we wanted to accurately capture the look and feel of what Vintage Baseball is this is an actual league in which they play with vintage equipment, which means no helmets, no chest protectors for catchers and umps and in some cases no mitts."
To begin the process the Perception creative team went to New York Central Park to photograph backgrounds of natural landscapes, which served as the backgrounds for the spot. From there Perception's Visual Effects Director Daniel Gonzalez carefully rotoscoped footage of players and crowds watching Vintage Baseball games into the new background plates a time consuming process made necessary because much of the footage of the games contained modern elements like buildings. To hit home of the feeling of the present meeting the past, we see a shot of a game in modern times and, with a swing of the bat, we're transported back in time.
Gonzalez explained that he rotoscoped live action footage of Vintage Baseball players into the new background paletes Perception shot in central park. From there they created a camera move that gave a sense of vastness of the playing field, with the camera seemingly flying over the players shoulders.
"To accurately recreate the look of film shot over a hundred years ago required a lot of attention to detail," said Gonzalez. "We muted the colors to give the look an antique film look as well as added layers of old-fashioned writing, soft-focus close-ups of a player's spikes touching the bases and dirt scratches (created digitally) to make it look like footage shot in the late 1800s. "At times it was extremely tedious but the final result perfectly captures that essence of Vintage Baseball while also effectively communicating its uniqueness."
Founded in 2002 by former R/GA creatives Jeremy Lasky (Design Director); Brendan Werner (Editorial Director); and Daniel Gonzalez (Effects Director), Perception's (www.perceptv.com) mission is to create world-class commercial visual art that challenges and changes the industry's idea of what can be accomplished on desktop machines. Collectively, Perception has worked on over 700 broadcast projects, garnering numerous top creative awards.
Powered by Apple computers, the company specializes in high-end motion graphics and visual effects for top advertising agencies, broadcast networks, and film studios. The work includes on-air design/promos, show opens, film title sequences, trailers, music video, corporate video and web design. Since its launch the company has completed assignments for HBO, Cinemax, ESPN, ESPN2, ESPN Classic, Miramax, McDonald's, Sony Music, TV Land/Nickelodeon, FUSE Channel, Ogilvy and Mather, Time Warner Cable, Dish Network, VOOM, Playboy Entertainment, Purina, Avrett Free Ginsberg, Showtime, Grey Healthcare, and The Constitution Center, Philadelphia, PA.
Toolkit: Adobe After Effects, Photoshop Illustrator Discreet *combustion Apple G4 workstations Final Cut Pro (with Cinewave RT Pro)
Creative Credits: Client: ESPN Classic Project: Promo "Vintage Baseball" (:30) Airdate: August 2004
Design/Post: Perception, New York Design Director: Jeremy Lasky Visual Effects Director: Daniel Gonzalez Editorial Director: Brendan Werner
Related Keywords:ESPN Classic, Vintage Baseball, Perception, Jeremy Lasky, Daniel Gonzalez, rotoscoped, Brendan Werner, visual effects, motion graphics, Adobe After Effects, Photoshop, Illustrator, Discreet, combustion, Final Cut Pro, Cinewave RT Pro,