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Perception Creates Show Open and Graphics For Bravo

Also adds content flourishes for Bravo?s Showdog Moms & Dads (April 04, 2005)

Vivid colors, playful 70s-tinged graphics and a pop-up book imbued style set the tone for Bravo's new original docu-series Showdog Moms & Dads (http://www.bravotv.com/Showdog_Moms_&_Dads/), a behind-the-scenes look at the competitive, quirky world of show dogs. Design/post boutique Perception (www.perceptv.com) not only created the show's open, transitional graphics, lower thirds and a cold open, but they also contributed to the content of the show by designing pop-up trivia icons that appear throughout, an animated pyramid diagram that explains how dog shows work and an animated map outlining the road trip one character takes. The show on premiered March 30.

Click here to see Show Dog Moms and Dads open online: http://www.perceptv.com/clients/motion/Showdogs_open.mov.

"Because the show focuses on these eccentric people and the extent to which their dogs are part of their lives, we chose a bright, colorful look with a lot of movement for the open," said Jeremy Lasky, Perception's Design Director. "It was important that the open focus on each of these five show dog owners, which gave us only about 2-3 seconds each. The most challenging aspect was how we transition from one owner into the next and how the scenes flow."


Using what Lasky called a '2D approach with 3D flair,' Perception began their work by taking video footage from the actual show, tweaking the colors and rotoscoping it into the animated, pop-up book world they created. The transitions from one show dog owner to the next required some ingenuity.

What they came up with was strikingly subtle yet clever. For example, the first show dog owners, Moria and her young son Adam, are seen bathing their dog as an animated bubble morphs into a large hoop that the next dog owner, Kyra, is holding for her dog to jump through. The hoop then transitions into a car's steering wheel driven by the next dog owned by Connie and George, etc.

"It was important that the look convey the emotion and the love these people have for their dogs, but in a fun and memorable way," said Lasky. "We're personally most proud of the fact that the folks at Bravo told us this package was among the best design work they've had for any of their shows."


About Perception
Founded in 2002 by former R/GA creatives Jeremy Lasky; Brendan Werner; and Daniel Gonzalez, Perception's (
www.perceptv.com) mission is to create world class visual art that challenges and changes the industry's idea of what can be accomplished on desktop computers. Collectively, the company has worked on over 700 broadcast design projects, garnering numerous creative awards and industry-wide acclaim.

Specializes in high-end motion graphics, 2D and 3D animation, visual effects and editorial for top ad agencies, broadcast networks and film studios, their work includes on-air design, promos, show opens, film title sequences, trailers, music video, corporate video and multimedia/web design. Since its launch the company has completed top creative assignments for HBO, Cinemax, ESPN, ESPN2, ESPN Classic, Bravo, AMC, ABC Sports, Court TV, DirecTV, Lifetime, Oxygen, Miramax, McDonald's, Sony Music, TV Land/Nickelodeon, FUSE Channel, Ogilvy and Mather, Time Warner Cable, Dish Network, VOOM HD, Playboy Entertainment, Purina, Avrett Free Ginsberg, Showtime, Grey Healthcare, and The Constitution Center, Philadelphia, PA.

For more information visit www.perceptv.com.


Toolkit:
- Adobe After Effects, Photoshop Illustrator
- Apple G5 workstations
- Final Cut Pro

Creative Credits:
Client: Bravo
Project: Showdog Moms & Dads - complete on-air graphics package
Airdate: March 2005

Design/Post: Perception, New York
Design Director: Jeremy Lasky
Visual Effects Director: Daniel Gonzalez
Editorial Director: Brendan Werner
Art Director/Animator: Curt Neumann
Designer/Animator: Christian Gaetgens

 


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Related Keywords:Perception, Bravo, Showdog Moms & Dads, transitional graphics, lower thirds, Jeremy Lasky, rotoscoping, Brendan Werner, Daniel Gonzalez, Adobe After Effects, Photoshop, Apple, Final Cut Pro, Curt Neumann, Christian Gaetgens,

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