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PennLive.com Launches New High School Sports Smartphone Apps with Advance Internet and Mobile IQ(August 30, 2011)
Harrisburg, PA (PRWEB) August 30, 2011
PennLive.com has launched new Android and iPhone smartphone apps covering high school sports teams throughout Central Pennsylvania.
The PennLive.com School Sports Android app and the Pennsylvania High School Sports iPhone app feature content from the number one Central Pennsylvania news, sports and information website in affiliation with The Patriot-News.
"Hundreds of thousands of viewers now look at PennLive.com on smartphones," said Patriot-News Editor David Newhouse. "With this new app, following local sports will be a fast, dynamic experience on the phone as well as online."
The apps are free for consumers to download and use. Fans are able to select and save their favorite teams to appear on the home screen of the app. Users who select favorite teams will see each teams latest game scoreboard and upcoming schedule. They also will have the option of requesting push alert notifications whenever any of their favorite teams has completed a game.
Our goal is to be the leading high school sports news and resource in Central Pennsylvania, and this new app will allow us to reach our audience wherever they are, said Ashley Zywusko, senior producer at PennLive.com. Our readers will be able to connect and engage with the high school sports content that they want to see, when they want to see it.
The apps are available for download at no charge in the iTunes App Store and the Android Market. They were developed and launched with Advance Internet and Mobile IQ. The technology development firm Mobile IQ worked with Advance Internet to provide a unique and engaging smartphone app experience for the millions of high school sports fans using Advance Internet sites, including PennLive.com the leading local source of high school sports news and information in Central Pennsylvania.
The apps will leverage Advance Internets custom-built high school sports platform, which manages news, stats, standings and schedules in 44 sports. There are 110,000 team pages for users to choose from across all Advance Internet markets. The platform generates more than 100 million page views a year.
(PennLive.com also has a high school sports mobile website that can be accessed by going to pennlive.com on mobile device web browsers.)
About The Patriot-News
The Patriot-News Co., founded in 1854, is a diverse media company that is central Pennsylvania's leading source of news and information. It publishes the region's largest daily newspaper, weekly community newspapers, and a large collection of magazines including Body & Mind and In Central Pennsylvania. The Patriot-News is also the region's largest 24/7 digital news source via Pennlive.com, Facebook and Twitter. Through all of its media, The Patriot-News reaches more than 490,000 readers each week.
PennLive.com, an affiliate of Advance Internet, Inc., is the leading local website for news and information throughout Central Pennsylvania featuring the latest Central Pennsylvania news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, PennLive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. PennLive.com is the online home of The Patriot News.
About Advance Internet
Advance Internet, Inc., based in Jersey City, NJ, is a leading creator of highly interactive, online community-based news and information websites created in alliance over 25 newspapers affiliated with Advance Publications Inc. Advance Internets websites are the number one local news and information online destinations for the markets they serve. The websites include al.com, cleveland.com, gulflive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.
About Mobile IQ
Mobile IQ helps publishers and media agencies take their content mobile in intelligent, engaging, profitable ways. Its publishing hub enables content owners large and small to reach new audiences and make new revenue. Added with its ability to rapidly develop, integrated smartphone apps, Mobile IQ helps its customers stand out from the crowd. Please visit http://www.mobileiq.com or http://www.pressrun.com for more information.
Read the full story at http://www.prweb.com/releases/2011/8/prweb8724453.htm.
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