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Pendulum Forges Fiery New Spot for NAMCO Soul Calibur IIINext installment for game developer NAMCO?s celebrated fighting game series (December 19, 2005)
San Diego based Pendulum recently completed a :30 international commercial spot for Soul Calibur III. The much anticipated title is the next installment for game developer NAMCOs celebrated fighting game series. Working with Los Angeles based advertising agency, The Ant Farm, Pendulum helped to create a spot that highlighted the games unique character customization features., which allow players to build personalized characters with which to do battle.
The Ant Farm and NAMCO wished to capitalize on the players new ability to ?forge their own characters. This grew into the idea of the Blacksmith, who the viewer sees pulling a molten piece of steel from a blazing hearth, beginning the process of forging a magical sword. With each crash of his hammer the evolving blade emits a torrent of fiery and magical sparks which are a catalyst for the explosive genesis of a different warrior from within each preceding character. The Blacksmiths body sears away and the resulting smoky cloud reveals the games deadly Dancer, who we then see transition into a fearsome Barbarian, followed by another explosive transition revealing the games menacing but beautiful Ninja, whose blistering sparks expose the series sinister and familiar Knight. The Knight raises the newly forged and gleaming blade into the air as the ominous screams of all the warriors of Soul Calibur are heard.
Pendulum was responsible for 100% of CGI production. The project was executed primarily with the studios core toolset; Alias Maya, Pixologic Zbrush, Syflex Cloth Simulator, Shave & Haircut, the mental ray rendering engine, and Adobe After Effects. Other critical fxs were created with Wondertouchs particleIllusion and some proprietary fx solutions to round out the pipeline. The fully-3D cinematic sequence was also fully storyboarded, built, animated and composited by Pendulum. While motion-capture was considered for the extremely realistic motion that the client wanted, Pendulum chose traditional key-frame animation to bring the characters to life. The spot also exhibits some exciting in-game footage, edited by The Ant Farm, who was responsible for all audio and editing post-production.
Pendulums Michael McCormick served as the Director of Animation and 3D Lead with Robert Taylor as the Senior Compositor and Executive Producer.
Pendulum Studios is a San Diego based 3D animation and effects studio specializing in high-end character animation and great story-telling. Owned and operated by directors, Michael McCormick and Robert Taylor, the studio strives to produce the highest quality animation for commercials, game cinematics, film, and their own animated shorts. For more information on the studio or any of its service-oriented projects or proprietary films, please visit www.studiopendulum.com or call (619) 725-0750.
Michael McCormick, Director of Animation and 3D Lead
Robert Taylor, Senior Compositor and Executive Producer (Pendulum)
Vinh Nguyen, Digital Artist & Post Supervisor
Mattias Jervill, Sr Character TD
Stev Kalinowski, FX TD
Matt Schiller, Character TD
Reed Casey, Modeler/Texturer
Ricardo Ariza, Character Modeler
Emil Bidiuc, Animator
Kevin Jackson, Animator
Michael Hutchinson, FX R&D
Florian Wild, Shading/Lighting Artist
Ron Chan, Storyboard & Design/Texture Artist
Related Keywords:Pendulum, commercial spot, Soul Calibur III, NAMCO, The Ant Farm, Pendulum