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Pegasystems CMO to Host Marketing RoundtablesCMO Club Events Will Discuss How to Architect Superior Customer Experiences (March 14, 2012)
CAMBRIDGE, MA -- (Marketwire) -- 03/14/12 -- Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and software for customer centricity, will be hosting CMO Club roundtable discussions in the Washington D.C. area and Philadelphia focused on how today's organizations can architect and deliver superior customer experiences. The discussion is based on a survey being conducted by Pegasystems and its market research partner, nFusion.
In the Web 2.0 world, customer experience is the key differentiator between leaders and laggards. While the importance of delivering great experiences for customers is generally understood by most companies, executing well across all customer touch points is a challenge for most. Grant Johnson, Chief Marketing Officer of Pegasystems, will facilitate a discussion on this topic and explore:
- The role of the CMO in designing and managing desired experiences across all customer touch points and organizational silos
- How companies are addressing this critical issue and some worthy lessons learned
- How technology help deliver more predictable and profitable customer experiences
The Washington D.C. area event will take place on March 20, 2012 at Mon Ami Gabi, 7239 Woodmont Avenue, Bethesda, Maryland at 6:00PM EDT. For more information or to register for this event, please visit the CMO Club event page.
The Philadelphia event will take place on March 21, 2012 at the Pyramid Club, 1735 Market Street, Philadelphia, Pennsylvania at 6:00PM EDT. For more information or to register for this event, please visit the CMO Club event page.
Pegasystems, the leader in business process management and software for customer centricity, helps organizations enhance customer loyalty, generate new business, and improve productivity. Our patented Build for Change® technology speeds the delivery of critical business solutions by directly capturing business objectives and eliminating manual programming. Pegasystems flexible on-premise and cloud-based solutions enable clients to quickly adapt to changing business conditions in order to outperform the competition. For more information, please visit us at www.pega.com.
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