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PeerApp Helps Pelephone Deliver World's Top-Rated iPhone Service

UltraBand(TM) Transparent Caching Solution Enhances Experience for Users of Mobile Broadband Devices and Services (January 23, 2012)

NEWTON, MA -- (Marketwire) -- 01/23/12 -- PeerApp, the leading provider of transparent caching platforms for Internet content delivery, today announced that Pelephone, Israel's leading 3G mobile service provider, has deployed PeerApp's UltraBand transparent caching platform in its network. UltraBand allows operators to improve end user quality of experience for multimedia content while actually reducing network infrastructure and bandwidth costs associated with carrying "over the top" video and peer-to-peer traffic.

Pelephone is Israel's top 3G service provider. In a recent independent study, the company achieved the distinction of offering the world's fastest iPhone service by providing an average download speed of 3331 Kbps and average uplink being 1278 Kbps. PeerApp's UltraBand transparent caching platform helps Pelephone speed content delivery and reduce network load by automatically detecting popular content and delivering it as close as possible to the subscriber.

"Delivering the best possible mobile broadband performance on the iPhone and other leading-edge devices is core to our brand differentiation," said Motti Alegresi, head of the packet core engineering division at Pelephone. "PeerApp's UltraBand has helped us optimize our network to serve content at top speeds, while saving backbone and transit bandwidth costs."

"As mobile operators respond to the growing demand for high-bandwidth 3G and 4G services, they need new tools to manage the increasing share of multimedia entertainment, social communications and information applications that travel across their networks," said Samuel Bachar, vice president of products and marketing, PeerApp. "Being selected by Pelephone is continuing validation that our transparent caching technology responds to this growing need."


About PeerApp Ltd.
PeerApp is the leading infrastructure provider of transparent Internet caching and content delivery platforms, enabling network operators to control rich media content, improve network efficiency, enhance subscribers' quality of experience, and offer new Internet content services. More than 200 operators in 60 countries have deployed PeerApp systems. PeerApp was founded in 2004 and is headquartered in Newton, Massachusetts, USA. For more information, visit www.peerapp.com.

About Pelephone Communications Ltd.
Pelephone Communications Ltd., a pioneer in the Israeli mobile marketplace, was established in 1986. The company serves more than 2.8 million customers, and has about 4,300 employees. The company operates 200 sales and service centers. Pelephone recently upgraded its network to 3.75 generation HSPA+ technology, offering download speeds of up to 42Mbit/s. This most advanced network allows customers to benefit from state-of-the-art devices, content and applications. Pelephone is also a leader in the local mobile content space, both in terms of the number of subscribers and volume of content services usage.

Media contact
PeerApp Ltd.
Josh Adelson
Director of Marketing
+1 (617) 795-0977
Email Contact


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