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Paul Raymond to Rebrand Internet Properties on .XXX Domains

Leading UK Adult Entertainment Brand to Move Top Web Properties to the New Top Level Domain; ICM Registry Sponsors Annual Winter Wonderland Industry Party (December 01, 2011)

LONDON and PALM BEACH GARDENS, FL -- (Marketwire) -- 12/01/11 -- ICM Registry, the registry of the new .XXX top-level domain (TLD), today announced global adult entertainment brand, Paul Raymond, will rebrand its core brand Websites and its most popular online dating properties with the .xxx domain extension. This marks the largest single migration of an adult brand to the .xxx top level domain to date.

"We believe the future of adult entertainment online is in the .xxx top level domain," said Adam Osborn, head of digital at Paul Raymond Publications. "We see a huge benefit in the adult community having an online space dedicated to our content."

The Web titles included in the migration include key properties Paulraymond.xxx and PrpVOD.xxx. The dating sites that will migrate are: Razzledating.xxx, Mensworlddating.xxx, Menonlydating.xxx, Escortdating.xxx, Adultsportdating.xxx, Clubdating.xxx, Fantasydating.xxx, Mayfairdating.xxx, and Paulraymonddating.xxx. Paul Raymond anticipates that all the sites will be fully migrated to .xxx by 1st February 2012.

"This demonstrates that the leading brands in adult entertainment understand the tremendous value the new .xxx domain offers," said Steve Winyard, vice president Europe for ICM Registry. "Paul Raymond is a great brand and an ideal partner for .xxx."


Additionally, ICM Registry is a premium sponsor for this year's Paul Raymond Winter Wonderland party on December 1st. This annual bash draws an international crowd of the top adult entertainment performers and industry heavy-weights. Several of the .xxx spokesmodels will be in attendance to promote the brand and its benefits to the adult performer community including its Adult Performer Program.

To ensure the performers are protected from cyber-squatting, ICM Registry launched its Adult Performer Program where thousands of the top performer .xxx names are being held in reserve. To apply to get their own .xxx domain, adult performers can visit http://www.icmregistry.com/performers/ to fill out a simple application to verify their identity. There is no additional cost for Adult Performer Program domains.

About ICM Registry:
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011. ICM Registry provides the management and supporting infrastructure for this extension offered via registrars thought the world.

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