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Passionfruit Games Announces Release of Tiger Eye: The SacrificeSeattle-Based Casual Gaming Studio Launches Sequel to Original Game Based on Marjorie M. Liu's Bestselling Romance Novel, Tiger Eye (April 12, 2012)
SEATTLE, WA -- (Marketwire) -- 04/12/12 -- Passionfruit Games, a division of Rally Marketing Group, is pleased to announce its newest release, Tiger Eye: The Sacrifice. In this sequel to Tiger Eye: Curse of the Riddle Box, players step into the role of Dela, who with her new love, Hari, has escaped dangerous pursuers in China only to discover that she and Hari have been followed back to California where they must outwit villains, break an evil curse and find Dela's best friend, whose life is in imminent danger. The game can be purchased online at www.passionfruitgames.com, where the studio is donating $1 for every game sold to a cause that was selected by Passionfruit's Facebook fans.
"We're excited to launch this highly-anticipated game," said Lisa Clarke, Rally CEO. "Melissa Heidrich had a vision two years ago to create games by women, for women, and this latest title delivers an enormously engaging and challenging entertainment experience that we know will be loved by fans of Tiger Eye: Curse of the Riddle Box, as well as people new to the series."
Casual games that can be downloaded to a computer or played on a mobile device are extremely popular among women who see the time spent playing as an "escape" into a different world, whether it be mystery, romance or danger. "We know that romance novels are hugely popular with female readers and wanted to deliver the same sense of excitement through a game," said Melissa Heidrich, studio director for Passionfruit Games. "A large number of casual games today tend to be 'creepy' and have a very dark theme. Tiger Eye: The Sacrifice will be a refreshing and enticing change of pace for players who end up getting drawn in by the story as well as the challenging puzzles and hidden objects."
The game will initially be available for PC, followed soon by a version for Mac and iPad. Tiger Eye: The Sacrifice will be available in English, German, French, Spanish, Japanese, Italian, Dutch and Portuguese.
About Passionfruit Games
Passionfruit Games transforms reading content into exciting, visually captivating interactive entertainment. The studio is one of the first companies to make romance-themed games written by, designed by, and created primarily for women. Passionfruit Games was acquired by Rally Marketing Group in 2011 after releasing its first title, Tiger Eye: Curse of the Riddle Box. For Rally, the proven ability of Passionfruit to craft an experience that appeals especially to women, and to deliver it through a flexible gaming platform, aligns seamlessly with the agency's core strategy of creating compelling experiences that deeply engage with specific sets of consumers.
About Rally Marketing Group
Rally is a privately held integrated marketing and promotions agency headquartered in Seattle, Washington. Rally creates authentic marketing programming that brings brands face to face with people in a highly engaging and interactive way. The company takes an integrated approach to reaching consumers via promotions, experiential marketing, influencer marketing, loyalty programs and strategic brand partnerships. Fortune 500 companies rely on Rally to develop, execute and measure campaigns that prove their brand's promises and ultimately deliver results. With a national footprint, Rally offers the unique combination of strategic planning, creative development and logistical execution for clients in industries such as food & beverage, CPG, hospitality, beer/wine/spirits, entertainment, oil & gas, automotive and retail.
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