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Pardot Makes Marketing Automation Easier and More Visual

Winter 2012 Product Release Includes an Enhanced Visual Editor and Form Builder, Making It Easier for Marketers to Create High-Impact Email Campaigns and Landing Pages (February 23, 2012)

ATLANTA, GA -- (Marketwire) -- 02/23/12 -- Pardot has once again stepped up to the challenge of making marketing automation hassle-free for business-to-business marketers. In keeping with its mission, the SMB-focused cloud marketing automation leader today announced new product features, including an enhanced visual editor and form builder, which will allow marketers to more easily create high-impact lead management campaigns.

The feature enhancements are part of Pardot's Winter 2012 product release. The company's award-winning software is used by over 1,000 organizations worldwide, and its client base grew 112% in 2011 according to Raab Associates, making Pardot the fastest-growing cloud marketing automation vendor serving SMBs only. Also, Pardot's software was recently named best overall value in marketing automation and easiest to deploy by research firm Gleanster.

"We're extremely excited about the new product features and our company's growth," said Zach Bailey, vice president of Products at Pardot. "The new visual email editor is like giving our clients a personal graphic design resource, and the updated form builder ensures cleaner data in a marketer's database. As with most of our new features, these updates were requested by our clients. We're thrilled that they care as much about marketing automation as we do, and we're more than happy to help them any way we can."

Email Builder Gets Visual Upgrade

Email marketing has always been a cornerstone of Pardot's platform. But, to make creating professional and impactful email campaigns even easier, Pardot has significantly upgraded its email editor by enhancing the visual capabilities of the tool. The new visual editor allows marketers to edit specific sections of their email (header, paragraph, sidebar, etc.) and customize each section with a few simple clicks. Pardot has also added 36 new, "out-of-the-box" layout templates, including layouts with multiple columns and images, that marketers can use to personalize email campaigns and reinforce their companies' brands.

"Aligning marketing and sales efforts was very important to us," said Lia Hanson, Marketing Manager at Strategyn. "We needed a logical way to manage our leads and automate processes in order to save time. Pardot was the perfect answer, and then some. All of our emails now go through Pardot. The email wizard is intuitive and easy to learn for every skill level. We also love that it syncs seamlessly with our CRM. We've really defined our marketing and sales process, and Pardot is an integral part of that."

Form Building Made Easier

Forms are an essential aspect of lead generation for B2B marketers, and the enhanced form builder from Pardot makes creating forms faster and easier. Using Pardot's new form builder, marketers can more easily set individual form fields during the form creation process. Also, fields that are intended for use across multiple forms can be customized accordingly. For example, a form field can be displayed in English one place and in Spanish somewhere else with zero hassle. Aside from the time savings this provides, the functionality ensures that lead data captured by the Pardot system is cleaner and therefore more useful to marketers.

More (Free!) Training for Pardot Users

In January, Pardot launched the Pardot Now training program, providing new as well as experienced Pardot users with a wealth of training courses to enrich their marketing programs. In addition to twice-weekly Pardot Basics sessions, Pardot offers 18 different training courses each month. Each class is focused on a specific Pardot feature and is designed to give users in-depth knowledge and actionable tips that can instantly improve their marketing operations.

"I've already learned so much from Pardot Now training sessions," said Jennifer Dossetti, Internet Marketing Manager at Nightingale Informix. "Every session turns on a few light bulbs and makes me eager to get into the application so that I can apply what I have learned."

About Pardot
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.

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