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Paranoid U.S. Expands Roster, Capabilities with Award-Winning Directorial/Creative Collective, The Vikings

Commercials conceived and filmed by The Vikings recently won Silver Lion and Gold Eurobest Awards (January 25, 2007)
DMN Newswire--2007-1-25-- Los Angeles-based production company Paranoid U.S. ( has announced the addition of award-winning directorial/creative collective The Vikings to its roster, effective immediately.  The announcement  was made by the company's partners and executive producers, Claude Letessier and Phillip Detchmendy, who will represent The Vikings as directors and as an independent creative resource worldwide, except in the U.K., Germany and The Netherlands. 

The Vikings are comprised of six multi-disciplined international artists.  The first three, Matthew Branning of the U.S.A., Bjoern Ruehmann of Germany and Joakim Reveman of Sweden, first joined forces in the creative department of TBWA/Paris, the Cannes Advertising Festival's "Agency of the Year" for the past four years consecutively.  During their relatively short careers, together and separately, the threesome has won over 75 awards at Cannes, the One Show, D&AD, Clios and other major advertising festivals, for their campaigns for Amora, Bic, Doctors Without Borders, K2R, Mapa, Midas, Nissan, Pedigree, PlayStation, Renault and Riccardo Cartillone, among others.  Paris-based illustrator Kerstin Lindermeier, award-winning Hamburg-based photographer Sven Glage, and internationally recognized emerging media specialist Georg Mueller-Loeffelholz complete the collective.

Still from Amora Spider spot.
Still from Cannes and Eurobest Award-winning Amora "Spider" spot directed by The Vikings.

In addition to their award-winning work as agency creatives, The Vikings have also received international recognition as directors.  Commercials conceived and filmed by The Vikings recently won a Silver Lion at the Cannes Advertising Festival, and Gold at the Eurobest Awards.


"The goals of The Vikings are simply to expand our creative horizons and to have fun in the process," explained one tall blond Viking. "Whether we're working on advertising campaigns, experimental films, interior design, art projects or books for kids, the process is the same. It all starts with the passion for finding original ideas, then nurturing and crafting those ideas until they become something we can all be proud of."

"Though we're all from different backgrounds and different countries, for that matter we all share the same passion for creation, the same vision," added another tall blond Viking.  "There's mutual trust and a high level of creative comfort.  When work feels like play, it's bound to show in the freshness of the ideas you come up with."

"From its origins, Paranoid Projects and its predecessor, Entropie Films has always been about discovering new talent, and then bringing that talent to bear on the most exciting and creative challenges we can find," explained Letessier.  "Through Paranoid U.S., over the past months, we have proven that our company and our directors represent an amazingly powerful new resource.  Now, with the addition of The Vikings, we are ready to bring even more creative and production capabilities to our clients."

"The Vikings represent a directorial resource that ad agencies can rely upon for pure creative originality and to deliver content that will be spectacular," added Detchmendy.  "At the same time, The Vikings also represent a group of creatives that can devise all aspects of entire campaigns on a project basis.  By virtue of their talents and their accomplishments, we encourage every ad agency and marketing executive to invite The Vikings into their creative briefs."

The current roster of Paranoid U.S. includes international directors Francois Vogel and Thierry Poiraud, as well as Sophie Gateau, Lionel Mougin, Luis Nieto, Edouard Salier, Phil Traill, Marc R. Wilkins, and now, The Vikings.  Over the past several months, the company has produced spots for the Nissan Titan via TBWAChiatDay (directed by Poiraud), for Smirnoff via JWT New York (Salier), and for Motorola (Vogel).  Paranoid U.S. is represented by Stephanie Stephens on the West Coast, in Texas and Amsterdam, by Uncle Lefty on the East Coast and by Dawn Rao in the Midwest.

About Paranoid U.S.
Los Angeles-based production company Paranoid U.S. collaborates with leading ad agencies and brands to produce innovative content crafted by some of the world's most talented directors and creatives.  Over the past several years, Paranoid's directors have combined with U.S. ad agency creatives to produce commercials that have earned honors from the world's most prestigious advertising awards, including the AICP Show and the Art Directors, Clio, One Show and Effie Awards, as well as Adweek's 2004 Campaign of the Year.  For more information, please call Phillip Detchmendy or Claude Letessier at 323.850.6300 or visit

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