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Panphonics and Marimekko Introduce New Interactive Soundscape in Flagship Store

Panphonics SoundShowerŽ Directional Loudspeakers Deliver Experiential Audio Elements from Charlie Morrow (February 01, 2011)
DMN Newswire--2011-2-1-- Panphonics, the leading provider of directional audio speakers, today announced that it has collaborated with Marimekko on an innovative soundscape installation at Marimekkos new flagship store in Helsinki that will open on February 10th.  Panphonics SoundShowerŽ loudspeakers deliver an interactive audio element in a section of the store dedicated to the Marimekko Tasaraita clothing range. Created by Annika Rimala in 1968, the iconic 43-year-old print symbolizes equality (Tasaraita means ?even stripes).

Visitors to the Tasaraita room can enter from three locations.  When entering or exiting any of the three entrances, visitors experience a build-up of sound elements throughout the space that relates to the ?even stripes concept. In addition to their focused, directional audio capabilities, the SoundShower speakers are inconspicuous, and are well-concealed in the Tasaraita rooms low ceiling. 

?Using Panphonics was the best solution for directional sound that weve discovered.  We wanted to create an audio collage that is essentially a build-up of soft waves, and do this with minimal visual impact to the space, said Jeremiah Tesolin, the brand development manager of Marimekko Corporation. ?The Tasaraita room is a pivotal part of the new store, and we wanted to ensure that the audio design was in perfect harmony with the look and feel of the space.

The newly refurbished Marimekko store, at Kamp Galleria Pohjoisesplanadi 33 in Helsinki, has been positioned as an architectural and cultural touchpoint for the city and for the company, as its original flagship store opened on the same block in 1974.

Tesolin worked with noted sound designer Charlie Morrow to integrate Morrows True 3D sound in the Tasaraita room.  Morrows MorrowSoundŽ technology, which projects sound above and below the listener, creates an illusion of an expanded area where sound also moves up and down. It has been installed at major venues worldwide.  The combination of Morrows natural sounds of Finland installation, in True 3D and running through the SoundShower speakers completes the design concept.

?Our speakers are gaining more notoriety in the high-end design, museum, and art worlds, and we were thrilled to have this kind of showcase 3D audio experience with Marimekko, said Kari Mettala, CEO of Panphonics. ?Retail experiences are a major focus for us, and we were grateful to have such innovative partners in this installation, as well as such an iconic Finnish brand with which to associate.

Tesolin has previously installed Morrows True 3D sound in three other Marimekko locations, but wanted to elevate the experience in the Tasaraita room with Panphonics.

?I have worked with Panphonics in the past in Europe and North America, and it feels like a perfect complement to our True 3D product.  Their technology enables us to better orchestrate the flow of audio in a space, and the Tararaita room will be an interesting experience for shoppers, said Morrow, founder and creative director of Charles Morrow Productions LLC. ?The ability to work on such a persistent, functional space provides us with an opportunity to receive real-time feedback from consumers, and makes way for further innovations.

The Panphonics Sound Shower brand is well-recognized in Scandinavia, through numerous installations in banks and retail locations, and maintains a strong U.S. footprint. 

For more information regarding Panphonics products and services, contact or +358 (0)40 5390 600.

About Panphonics

Panphonics is the worlds leading provider of directional audio speakers.  Founded in 1997 and headquartered in Espoo, Finland, Panphonics delivers targeted audio solutions for acoustically demanding applications. Panphonics SoundShowerŽ directional audio speakers can be found in banks, retail stores, digital signage projects, museums, information kiosks, service stations, theaters, and offices throughout the world.  For more information, please contact the company web site at

About Marimekko

Marimekko is a leading Finnish textile and clothing design house . Through its timeless, individual, practical and beautiful designs, Marimekko aims to provide aesthetic experiences for every moment in life for people of all ages. The array of Marimekko design embraces interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags, jewelry, and other accessories.  When Marimekko was founded in 1951, the unparalleled patterns and colours of its printed fabrics gave it a strong and unique identity.  In 2009, Marimekkos net sales were EUR 72.5 million, of which international sales accounted for 27.3%. Marimekko products are available in roughly 40 countries. The company has roughly 370 employees. Marimekkos shares are quoted on NASDAQ OMX Helsinki Ltd.

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EDITORS NOTE: If you would like a color photograph of Kari Mettala, CEO of Panphonics; Jeremiah Tesolin, brand development manager of Marimekko; Charlie Morrow, founder and creative director of Charles Morrow Productions LLC; photos of Panphonics Sound Shower speakers, or installations photos of the Tasaraita room at Marimekko, please contact Chris Pfaff on +1-201-218-0262 or

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Related Keywords:Panphonics, Marimekko, Kari Mettala, Jeremiah Tesolin, Charlie Morrow, True3D, SoundShower, Tasaraita, MorrowSound

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