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Panphonics Directional Audio Speakers Installed in 7-Eleven In-Store Digital Network in the U.S. and Canada

Industry`s Largest Installation of Directional Audio; Panphonics Sound ShowerŪ Enables 7-Eleven TV to Directly Target Viewers (February 24, 2011)
DMN Newswire--2011-2-24-- Panphonics, the leading provider of directional audio speakers, today announced that its patented Sound ShowerŪ loudspeakers are being installed in the industrys largest in-store digital network, 7-Eleven TV. Working with Digital Display Networks Inc. (DDN), the lead integrator on the 7-Eleven TV installation, the Panphonics speakers will reach an estimated 190 million monthly viewers at more than 6,200 7-Eleven stores throughout the United States and Canada. The network, when completed, is expected to drive more than 2.3 billion impressions annually.

In each 7-Eleven store where 7-Eleven TV is installed, the Sound Shower speakers are integrated with two LCD high-definition monitors that will target audio only to consumers who are positioned directly in front of the monitors. The 7-Eleven TV in-store network will deliver around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.

?The ability to create messages directly to consumers as they move in front of a display provides an immersive experience, even in a small convenience store, and this is the kind of innovation that consumers now expect from a digital out-of-home network, said David Veckerelli, co-CEO of DDN. ?There is less cross-talk and overall noise in the channel for both the consumer and the store operator. The 7-Eleven TV network maximizes engagement for its viewers, and directional audio is a core element in this endeavor.

Other original content will consist of commercials advertising 7-Eleven's signature, proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple dayparts to promote specific items at the time when they are most relevant to customers.

?Audio design in retail environments can be just as, if not more, vital to the customer than visual information, said Kari Mettala, CEO of Panphonics. ?We have created, with DDN, an experience that is at once subliminal and hyper-targeted, and creates a powerful impression on the consumer.

Panphonics will demonstrate its Sound Shower directional audio speakers at the Digital Signage Expo, Wednesday, February 23 through Friday, February 25, in Booth #827 in the Las Vegas Convention Center.

7-Eleven TV will carry in-store spots for manufacturers and distributors whose products are carried in 7-Eleven stores, with the ability to reach customers and influence their purchase decision.

?The 7-Eleven TV network is predicated on efficiency of design and message. The installation of strategically-placed HD monitors, with directional audio, speeds delivery of product information, special promotions, and other information to customers prior to the point of purchase, said Veckerelli. ?The Panphonics Sound Shower speakers are a powerful tool for us, both in terms of their ability to specifically target audio in a small space, and their compact, inconspicuous nature.

Based in Dallas, 7-Eleven operates, franchises or licenses approximately 7,850 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion

For more information regarding Panphonics products and services, contact or +358 (0)40 5390 600.

About Panphonics

Panphonics is the worlds leading provider of directional audio speakers. Founded in 1997 and headquartered in Espoo, Finland, Panphonics delivers targeted audio solutions for acoustically demanding applications. Panphonics Sound ShowerŪ directional audio speakers can be found in banks, retail stores, digital signage projects, museums, information kiosks, service stations, theaters, and offices throughout the world.  For more information, please contact the company web site at

About Digital Display Networks

Digital Display Networks (DDN) is a digital network provider that creates and installs digital networks, produces and manages all content and administers advertising sales to provide a singular digital signage solution at point of purchase. DDN was formed by the principals of Explorer TV (, the nations largest in-hotel digital visitor information TV network servicing over 150,000 hotel rooms in major cities in the U.S. and Europe, as well as cruise ships, visitor information centers and airports. Founded in 1992, Explorer TV was a pioneer in place-based media where advertisers are integrated into network content. All of Explorer TVs content is 100% advertiser supported.

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EDITORS NOTE: If you would like a color photograph of Kari Mettala, CEO of Panphonics; David Veckerelli, co-CEO of DDN; photos of Panphonics Sound Shower speakers, or installations photos of 7-Eleven TV, please contact Chris Pfaff on +1-201-218-0262 or

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Related Keywords:7-Eleven TV, Panphonics, Sound Shower, DDN, Kari Mettala, David Veckerelli

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