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Panasonic's AG-HMC151E Wins STAR Award at IBC2008

(October 03, 2008)
DMN Newswire--2008-10-3--Panasonic PBITS Professional & Broadcast Systems won a 2008 STAR (Superior Technology Award Recipient) Award from the editorial staff of TV Technology Europe magazine for the recently launched AG-HMC151E AVCCAM camcorder. The STAR Award is designed to celebrate and showcase the preeminent technological innovations available to the broadcast industry. TV Technology Europe editors and writers reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then chose 25 winners.

Part of Panasonic's AVCCAM series of products, the AG-HMC151E incorporates the design concept of the highly regarded DVX100 and features a newly developed 13x Leica Dicomar 28mm wide-angle zoom lens that provides the widest angle of any 1/3-inch camcorder. At 1.7 kg, the AG-HMC151 is also the lightest 1/3-inch camcorder on the market.

"STAR awards are given to interesting new products that help a user save money or accomplish a task in an easier way," says Mark Hallinger, Editor of TV Technology Europe. "The products selected help advance the industry. Some were chosen because of technical novelty or innovation, some because they filled an important gap in the production or transmission chain, and some because they were just cool products."

"It's great to receive this award right at the start of the campaign to bring our new AVCCAM product line to the professional and prosumer market," says Nela Pertl, European Provideo Product Manager, Panasonic PBITS. "The AG-HMC151E is an outstanding camcorder that offers quality and features never before seen at this price point."

The AG-HMC151E's AVCCAM format allows the camera to record HD digital A/V data on SD/SDHC memory cards with the MPEG-4 AVC/H.264 codec, providing the robust and convenient tapeless operation proven in Panasonic's P2 range of professional cameras. Without the need for a motor drive and other moving parts, the camera is instantly ready for recording and free from problems such as condensation, dropouts, head clogging, and wear. Footage shot with the AG-HMC151E is recorded as files and can be transferred at high speed for immediate use on a PC or Mac, without the need for digitisation.

For the highest recording quality in 720p or 1080p progressive format, the AG-HMC151E offers the professional high-quality (PH) mode exclusively designed for AVCCAM camcorders. Operational at between 50 Hz and 60 Hz, the AG-HMC151E can be used easily anywhere in the world.

The AVCHD recording format allows HD video to be recorded in the form of 8-bit digital component video using 4:2:0 chroma subsampling. The AG-HMC151E's "high-profile" implementation of the MPEG-4 AVC/H.264 standard provides improved compression efficiency and supports full-pixel HD (1920 x 1080 / 1280 x 720) 24p, 25p, and 30p progressive recording. The AG-HMC151E also supports variable bit rate (VBR) recording, significantly reducing image-quality degradation in scenes with rapid movement.

In keeping with Panasonic's renowned support packages for its professional products, the AG-HMC151E is backed by a three-year, free-of-charge warranty contract, providing reassurance to users and significantly reducing cost of ownership, as well as a premium, five-day turnaround repair service.

More information is available at or by phone at +49 611 235 481.


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PBITS PR Agency Contact:
Marguerite Clark
Wall Street Communications
Tel: +33 1 45 25 36 91

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (US $90.7 billion) for the year ended 31 March 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya, and New York (NYSE Symbol: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at

Panasonic's Professional & Broadcast IT Systems Business Unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional A/V, including camera-recorders, video recorders, monitors, and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows.

About P2 HD
P2 HD all-solid-state products offer high-definition recording without the mechanical wear and environmental limitations of tape, hard-disk, and optical disc-based systems. P2 HD ensures the highest reliability, especially in challenging conditions of extreme temperature range, shock, and vibration. P2 HD products provide a significant reduction in maintenance costs, longer useful product life, and immediate access to recorded video (no need to digitize, ingest, or create proxy video files) and metadata. P2 HD provides the reliability of solid-state production; the immediate connectivity to existing IT infrastructures; the speed, ease-of-use, and portability of P2 cards; and interoperability with leading NLE systems.


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Related Keywords:Panasonic AG-HMC151E, STAR Award, IBC2008

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