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Panasonic to Bundle Magic Bullet Editors

Software to be included with AG-DVX100A cameras (July 13, 2004)

Red Giant Software today announced that Panasonic selected Magic Bullet Editors for bundling with its powerful AG-DVX100A Mini-DV 3-CCD camcorder purchased in the United States. Magic Bullet Editors, a software plug-in developed by The Orphanage for Adobe Premiere Pro, Apple Final Cut Pro, Avid Xpress Pro, and Sony Vegas, includes dozens of Movie Looks presets for applying Hollywood-style finishes to digital video projects -- adding dramatic moods easily and affordably.

Inspired by popular productions, such as The Matrix, Saving Private Ryan, Traffic, and Ameliť, Magic Bullet Editors' 55 custom-designed Looks alter shading, contrast, and tints of scenes to mimic the elusive look of 35 mm film. Users can choose to use preset Looks from a pop-up menu or customize their own film treatments, which they can save in the Library feature. The software also includes the film damage creation tool, called Misfire, which accurately recreates characteristics of old film, including grain, splotches, and scratches.

"Magic Bullet Editors is an ideal complement to Panasonic DVX100 cameras and caters to the needs of professional 24p camera operators," said Jan Crittenden, Product Manager for the AG-DVX100A at Panasonic Broadcast. "We welcome the creative enhancements that this high-performance software brings to our product line-up and are proud to offer it at no additional cost."

"Magic Bullet Editors has been used on hundreds of high-profile films and commercials. The professional-level effects were developed by Stuart Maschwitz at The Orphanage, whose extensive filmmaking career includes many years at Industrial Light + Magic," said Sean Safreed, co-founder at Red Giant Software. "We know that users will find Magic Bullet Editors indispensable for finishing their projects and are thrilled to be bundled with one of the world's premier electronics manufacturers."

Magic Bullet Editors is included free with Panasonic AG-DVX100A cameras purchased in the United States from Panasonic authorized resellers. The bundle will be available by the end of July 2004 for no additional cost to the Panasonic customer.

Magic Bullet Editors
-- Offers 55 Magic Bullet Looks to emulate film processes and treatments.
-- Includes Look Suite for creating and tweaking your own variety of looks.
-- Provides 14 easy-to-use plug-ins for adding film damage characteristics.
-- Optimized for Intel Pentium 4 and Power Mac G4/G5.
-- Supports Adobe Premiere Pro, Apple Final Cut Pro, and Sony Vegas.

For additional product information visit,

About the AG-DVX100A
The AG-DVX100A is a unique Mini-DV 3-CCD camcorder with exclusive CineSwitchT technology that supports 480i/60 (NTSC), cinema-style 480p/24fps and 480p/30fps image capture. The DVX100A (successor to the AG-DVX100*) offers more than 20 new, user-requested features, plus all the top-performing functions of its predecessor.. For more information on Panasonic's complete DV Cinema product line-up, visit

About The Orphanage
Founded by former Industrial Light + Magic visual effects artists Jonathan Rothbart, Stuart Maschwitz, and Scott Stewart, The Orphanage is focused on high-end VFX services and animation for features and broadcast, original motion picture and television production, and digital filmmaking technology development. Its first commercialized technology, the groundbreaking digital filmmaking software Magic Bullet Suite, was introduced at the 2000 National Association of Broadcasters convention in Las Vegas, Nevada.

About Red Giant Software
Red Giant Software LLC ( is a San Francisco-based company that develops and distributes high-end tools for digital filmmakers. Products are available as plug?ins for popular video editing and effects applications including Adobe After Effects, Adobe Premiere Pro, and other compatible applications such as Apple's Final Cut Pro. The products are based on production-proven technology developed by visual effects industry veterans.


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Related Keywords:Panasonic, Magic Bullet Editors, AG-DVX100A, Red Giant Software, The Orphanage, Adobe, Premiere Pro, Apple Final Cut Pro, Avid Xpress Pro, Sony Vegas, Movie Looks, Jan Crittenden, Stuart Maschwitz, Sean Safreed,


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