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Panasonic Plasmas, DLP Projectors ?Wow At Champps

New Philadelphia sites feature 50? and 42? plasmas, single-chip DLP projectors (December 09, 2004)

Patrons of Champps restaurants, one of the countrys fastest-growing chains of upscale restaurants/sports bars, are increasingly diverted from their tempting entrees and handcrafted cocktails by the sight of professional and college sports stunningly displayed on Panasonics high-contrast plasma displays and DLP projectors.

Since August, parent company Champps Entertainment, Inc. (Littleton, CO) has invested in a substantial number of 42 and 50 professional high definition plasmas and single-chip mid-to-large venue DLP projectors to provide its customers a level of video entertainment they are unlikely to find at home.

Two new restaurants located in the Whitman Square and Penns Landing developments in Philadelphia are exclusively equipped with Panasonic display technology, including five 50 HD plasmas, four 42 HD plasmas, and two PT-D5500U DLP projectors (in rear-view configurations feeding 100 and 115 screens) in each facility. Additional 50 and 42 HD plasmas and PT-D5500Us have been purchased to replace the outdated standard televisions in 10 existing Champps restaurants.

The two Philadelphia-area restaurants are similarly configured, with the 50 plasmas installed throughout the approximately 8300 square-foot restaurants and the 42 plasmas situated in 2 separate side dining areas, where small-to-medium sized parties might choose to bring in their own video material to display. The PT-D5500U projectors are installed in the larger dining area; up to six feeds can be displayed on the 115 screen (in combinations of 1, 3 or 6), while four feeds can be shown on the 100 screen (in combinations of 1 or 4).

Champps Vice President of Construction and Design David Miller attended the INFOCOMM trade show last spring with a mandate to evaluate alternatives to the style of video walls then installed in most of the companys restaurant sites.

?We looked at everyones equipment, Miller recalled. ?Panasonic set up a demo for us of its single-chip and three-chip DLP projectors, and we were very impressed with the projectors quality and economics. They were much smaller than anything wed looked at. The single-chip PT-D5500U model became available first, and its 5000 lumen count produced a very desirable picture for a restaurant setting. It had the brightness we required, and was ideal in terms of size and affordability.

He continued, ?So far, weve been very pleased with the projectors performance. They were easily installed, and would certainly be easier to swap out than a multi cube video wall, if needed. The PT-D5500U has a long life lamp?twice that of competitive models?which is terrific, as we have them running 15 hours a day.

?People cant figure out how the projector works, which we like. We dont want our patrons to feel like they?re watching last years technology at Champps, or that its something they might run out and buy on sale at a local Audio/Video store. The companys style is to keep our visual effects and menu on the cutting edge.

Miller said he intends to substitute the single-chip PT-D5500U or the three-chip, 7000 lumens PT-D7700U projectors for aging video walls in many of the restaurants already retrofitted with professional plasma displays.

He continued, ?The Panasonic plasmas are totally in keeping with our restaurants sophisticated atmosphere. We view the plasmas as pieces of décor?much like our Warhol and Jasper Johns prints?and as such they are aesthetically very pleasing. As we purchase additional plasmas, our thinking is to move towards the larger sizes?Panasonics current 50 model and the upcoming 65 HD model?as we want to maintain the ?wow! factor with our clientele.

?Were confident in the technical achievement of the plasmas, their image quality is superb, and we feel we can count on Panasonic service, which is really the bottom line in our business. When the fan comes in to watch the NFL game on a Sunday afternoon, it better be up there and playing!

Panasonic Broadcast recently introduced its seventh generation of professional plasma displays consisting of five new 7-Series models, the 65 TH-65PHD7UY, 50 TH-50PHD7UY and 42 TH-42PHD7UY high definition panels, and the 42 TH-42PWD7UY and 37 TH-37PWD7UY standard definition panels. The new 7-Series family boasts Panasonics phenomenal image quality, high contrast (4000:1 on SD models and 3000:1 on HD units) and multi-slot functionality, plus they incorporate significant improvements in peak brightness, displayable colors, 60,000-hour service life*, multi-screen capabilities and customization options.

The Panasonic PT-D5500U is the worlds brightest one-chip, mid-to-large venue DLP projector. With an ultra brightness of 5,000 lumens and compact design, the new super-quiet projector is highly suited for mid-to-large size venues from restaurants to universities. The benefits of long-life DLP, a Texas Instruments technology, make the projector ideal for demanding, non-stop 24/7 applications. The PT-D5500U is equipped with a completely-sealed, dust-free, fluid-cooled optical system. New Panasonic-exclusive optical technologies deliver an impressive contrast ratio of over 1600:1.

*Service life is the period during which the display's light output is 50% or more of the original light output

About Champps Entertainment
Littleton, Colo.-based Champps Entertainment, Inc. currently owns and operates 50 and franchises 12 Champps restaurants in 22 states. Champps, which competes in the upscale dining segment, offers an extensive menu consisting of freshly prepared food coupled with exceptional service. Champps creates an exciting environment through the use of videos, music, sports and promotions.

For more information, visit the companys web site at

About Panasonic Broadcast
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast, professional video and presentation products and systems. Panasonic Broadcast is a unit company of Matsushita Electric Corporation of America, the principal North America subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC), one of the world's leading developers and producers of electronic and electric products for consumer, business and industrial use.

For more information on Panasonic professional plasmas and projectors, phone 1-800-528-8601 or visit our web site at or


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Related Keywords:Panasonic, Plasmas, DLP Projectors, Champps, Champps Entertainment, PT-D5500U, David Miller, INFOCOMM, PT-D7700U, TH-65PHD7UY, TH-50PHD7UY, TH-42PHD7UY, TH-42PWD7UY, TH-37PWD7UY, Texas Instruments, projectors,

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