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Panasonic Intros Branded Combo DVD-RAM/R Drive-DVDBurner

All-In-One Solution For Giga-Capacity Write-Once, Rewritable Storage (November 08, 2001)
Panasonic is shipping the industry's first combination DVD-RAM/R branded drive for retail customers. Panasonic's DVDBurner includes DVD video recording/editing software, and is backed by a one-year Panasonic warranty. With a suggested retail price under $600 (for the ATAPI internal version), the drive delivers on the Panasonic commitment to provide customers with a single, cost-effective solution for home video, personal computing and business storage/archiving, as well as development and testing of DVD masters.

In addition to reading from and writing to both DVD-RAM (rewritable) and DVD-R (write-once) discs, the multifunction DVDBurner provides the functionality of the DVD Forum specifications for DVD-RAM and DVD-R General, including maximum compatibility with DVD video players, recorders and DVD-ROM drives. The versatile new drive leverages Panasonic's 15 years of experience in high-density, phase-change-type recording/reading technology, and builds on its nearly three-year track record of delivering highly reliable, rewritable DVD drives and media with hard disk-like random access.

By switching between 650 nanometer (nm) and 780 nm wavelength laser strengths and one objective lens, the DVDBurner offers a wide range of media interchangeability. With the ability to write to and read from general- purpose 4.7GB DVD-R discs and 2.6GB/5.2GB to 4.7GB/9.4GB DVD-RAM discs, the drive provides the familiarity of CD-R/RW. The difference is that DVD provides at least seven times the capacity of 25-year-old CD technology, plus video and audio capabilities that cannot be matched by CD formats. Other features, such as the ability to play back DVD video, DVD-ROM and DVD-R discs; and 24X CD media read performance, make the drive exceptionally cost-effective.

Using 4.7GB DVD-R General media, the Panasonic DVDBurner provides a transfer rate of up to 11.08 Mbps, equivalent to about nine times the transfer rate of CD-ROM's 1X speed. The 22.16 Mbps transfer rate for 4.7GB DVD-RAM translates to an 18X CD data rate. Seek times are 75ms for DVD-RAM and 65ms for DVD-R, DVD-ROM and CD media.

"Our new DVDBurner gives businesses and consumers, as well as content developers, the best of both worlds," said Charles Vidal, Panasonic Digital Imaging Solutions Company marketing manager for storage products, printers, scanners and electronic whiteboards. "For the first time, they can have an all-in-one DVD storage solution that provides the security of write-once and the flexibility of rewritable."

According to Vidal, a single drive can be used for high-capacity, removable storage; personal computing and home movies; corporate and professional video authoring/editing; low-cost content distribution; system backup; document, data and image archiving; as well as video playback.

The write-once DVD-R General technology incorporated in Panasonic's new drive will provide businesses, banks, insurance companies, law firms, medical facilities and government agencies with a high degree of security for recording and archiving large volumes of information, because it is extremely difficult for the data to be accidentally or maliciously altered. In addition, because DVD-R discs can be played back by the existing installed base of most DVD video players, recorders and drives in use throughout the world, content can be recorded on the disc, removed from the drive and shared with others.

Often described as the bridge between business and home applications, DVD-RAM combines the ease of use and random access of a hard drive with more than 100,000 write/ rewrite cycles and ultra-reliability. With the random access capabilities, users have almost instant access to any file or a very small (2Kb) specific video frame for editing and playback. The re-writability and random access of DVD-RAM also make it an excellent storage device for backup and fast recovery.

By offering DVD Forum approved DVD-RAM and DVD-R technologies, the DVD Burner will appeal to consumers, businesses and professionals who want the ideal DVD solution for applications ranging from home movie authoring and editing, to PC and enterprise data storage and image archiving.

Panasonic's LF-D321U DVDBurner will ship with drivers, and six software titles offering a complete DVD video and data storage solution in one box. Included are FileSafe backup software, MediaSafe DVD-RAM disc copying software, DVD-MovieAlbum for video recording and editing on DVD-RAM, MotionDV Studio for editing of digital video, DVDit for DVD-R video editing and recording and WinDVD player for PC DVD video viewing.

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