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Panasonic Introduces 'Superior Reality' Image Processing to Analog Camera Line

Combining Advanced Features With Superior Realistic Images That Accurately Depict Full Range of Natural Colors (March 28, 2012)

LAS VEGAS, NV -- (Marketwire) -- 03/28/12 -- Panasonic introduces new analog video surveillance cameras, including new pan-tilt-zoom (PTZ) dome cameras that incorporate Panasonic's new Superior Reality (SR) analog unified image processor for more realistic images and accurate depiction of the full range of natural colors. SR includes the new Super Dynamic SD6 and enhanced adaptive black stretch (ABS) image processing. Advanced features include intelligent resolution, superior color reproduction, lens distortion compensation, scene change detection and auto image stabilization.

"Panasonic has a global reputation for engineering the most advanced imaging solutions available for video surveillance applications. Our Superior Reality technology takes our imaging performance to another level by producing images with incredible realism," said Greg Peratt, National Sales Director, Video Solutions Integration, Panasonic. "When combined with intelligent functions such as video motion detection and analytics this new generation of cameras redefines the operational capabilities for analog cameras and system users."

Targeting higher-end applications such as casinos, airports and transit, Panasonic's WV-CW594 is an outdoor weather-resistant PTZ dome analog camera powered by the SD6 and the SR processor and incorporating a 36x optical zoom lens. The outdoor camera is IP66 rated for dust and water resistance. A built-in fan/heater enables operation in ambient temperatures from -58 degrees F to 122 degrees F. The new WV-CS584 is the indoor version. Both cameras provide horizontal resolution of 650 TV lines, proactive 2D/3D digital noise reduction (DNR), light sensitivity of 0.04 lux at F1.4 and an on-screen display menu. Scene Change Detection alarms when the lens is covered, spray painted, removed or defocused. Auto tracking enables the camera to follow the largest movement in the image automatically; the camera will pan and tilt to keep the subject in the center of the image. The 256 preset positions can be activated from the system controller with a switcher or recorder.

Also new to the Panasonic analog camera line at this year's International Security Conference & Exposition (ISC West) are the WV-CP314 and WV-CP304 standard box cameras with enhanced adaptive black stretch (ABS) technology. Features include 650 TV lines of resolution and lens distortion compensation, which provides a natural image without distortion when viewed through a wide angle lens. WV-CP314 provides high sensitivity with day/night function using an IR cut filter that switches on/off to enhance sensitivity. Light sensitivity is 0.08 lux (color) and 0.008 lux (B/W) at F1.4. WV-CP304 uses electrical day/night function for 0.08 lux (color) and 0.05 lux (B/W) sensitivity at F1.4. The WV-CP300 (with electrical day/night) and WV-CP310 (with IR day/night) network cameras have similar specifications but are powered by 120vAC instead of 12vDC/24vAC.

For applications requiring an indoor analog fixed dome, the Panasonic WV-CF344 provides similar features to the WV-CP304 box camera (with electrical day/night), and the Panasonic WV-CF354 fixed dome incorporates Auto Back Focus (ABF) to ensure easy installation.

Focus assist ensures easy installation of Panasonic's analog cameras, and there are a variety of other adjustments such as BLC (Back-Light Compensation), ATW (Auto Tracing White Balance) and ALC (Automatic Light Control). A 16-axis matrix color compensation function enables a wider range of natural color adjustment, and integration of 2D-DNR and 3D-DNR ensures noise reduction in various conditions.

Panasonic Solutions for Business
Through its broad range of integrated business technology solutions, Panasonic empowers professionals to do their best work. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to reach their full potential, achieve competitive advantage and improve outcomes. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at

About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking ( As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at Information about Panasonic and its products is available at Additional company information for journalists is also available at

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Louise Gonzalez
Cohn & Wolfe
For Panasonic
(212) 798-9860 direct or

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