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Panasonic Extends AG-DVX100A/Magic Bullet Promotion

Magic Bullet Editors software free with AG-DVX100A purchase in U.S. (October 22, 2004)

Panasonic Broadcast has announced an extension through March 2005 of its current promotion offering Red Giants Magic Bullet Editors software free with the purchase of the AG-DVX100A Mini-DV 3-CCD camcorder.

Magic Bullet Editors, a software plug-in for Adobe Premiere Pro, Apple Final Cut Pro, Avid Xpress Pro, and Sony Vegas, includes dozens of Movie Looks presets for applying Hollywood-style finishes to digital video projects?adding dramatic moods easily and affordably.

?Since its debut last summer, the AG-DVX100A and Magic Bullets Editors combination has been highly attractive to customers, said Jan Crittenden, Product Line Business Manager, DVPRO50/DVCPRO products, Panasonic Broadcast. ?Magic Bullet Editors ideally complements the DVX100As biggest asset, which is putting a genuinely filmic look within the reach of aspiring cinematographers.

Inspired by popular productions, such as The Matrix, Saving Private Ryan, Traffic, and Ameliť, Magic Bullet Editors 55 custom-designed Looks alter shading, contrast, and tints of scenes to mimic the elusive look of 35mm film. Users can choose to use preset Looks from a pop-up menu or customize their own film treatments, which they can save in the Library feature. The software also includes the film damage creation tool, called Misfire, which accurately recreates characteristics of old film, including grain, splotches, and scratches.

Magic Bullet Editor professional-level effects were developed by Stuart Maschwitz at The Orphanage, whose extensive filmmaking career includes many years at Industrial Light + Magic.

Under the terms of the promotion, Magic Bullet Editors is included free with a Panasonic AG-DVX100A camcorder purchase in the United States from Panasonic Authorized Dealers and Resellers.

For additional product information about Magic Bullet Editors, visit

The AG-DVX100A is a unique Mini-DV 3-CCD camcorder with exclusive CineSwitch technology that supports 480i/60 (NTSC), cinema-style 480p/24fps and 480p/30fps image capture. The DVX100A offers more than 20 new, user-requested features, plus all the top-performing functions of its predecessor, the AG-DVX100.

For more information on Panasonics complete DV Cinema product line-up, visit

About Panasonic
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast, professional video and presentation products and systems. Panasonic Broadcast is a unit company of Matsushita Electric Corporation of America, the principal North America subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC), one of the world's leading producers of electronic and electric products for consumer, business and industrial use.

For more information on Panasonic Broadcast products, access the companys web site at


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Related Keywords:Panasonic, AG-DVX100A, Magic Bullet, Magic Bullet Editors, Panasonic Broadcast, Red Giant, Adobe, Premiere Pro, Final Cut Pro, Avid, Xpress Pro, Sony Vegas, Jan Crittenden, cinematographers, Stuart Maschwitz, The Orphanage,


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