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Panasonic Demos Plasma Products at IBC

(September 17, 2001)
Panasonic demonstrated its new 37" display, an enhanced 42" with plasma wall capability and the 50" high definition plasma capable of native XGA resolution. Panasonic also highlighted major enhancements to the full range including its new Real Black Drive system for improved black reproduction resulting in new industry standards for contrast ratio.

Frank Fell-Bosenbeck, General Manager, Marketing, Panasonic Broadcast Europe said, "The European market for plasma displays is growing rapidly and Panasonic plasmas are gaining significant market share and building a strong reputation for their resolution, brightness and contrast ratio, particularly noticeable in high ambient light conditions.

The introduction of Panasonic's proprietary Real Black Drive system with the latest generation of plasmas has given Panasonic a significant competitive edge and is a key factor in the high contrast ratios being achieved by Panasonic plasmas."

Highlight of the Panasonic plasma displays at IBC was the production version of the 50" High Definition Plasma Display Panel (TH-50PHD3E) which is now shipping. The plasma with an ultra-high 1366 x 768 resolution has a full XGA capability to deliver stunning high definition images. The 16:9 wide aspect ratio HD display offers a set brightness of 300 cd/m2 and the industry's highest contrast ratio of 3000:1.

The TH-50PHD3E provides expanded computer signal compatibility to display VGA, SVGA, XGA, SXGA and UXGA resolutions and an expanded range of horizontal and vertical scanning rates (fH: 15.6 -110kHz; fV: 48-120Hz). Equipped with component video (YPbPr) inputs for full HDTV compatibility, it enables viewing of DTV/HDTV signals in either 1080i, 720p, 480p or 480i.

The panel has many advanced Digital Signal Processing functions, including a precise False-Edge Predictor circuit to produce smooth, highly-detailed natural-looking moving images, and a 3-Dimensional Progressive Scan function that elegantly converts interlace signals (1080i and 480i) into progressive signals for optimal viewing. The TH-50PHD3E has a viewing angle of 160 degrees.

Panasonic also highlighted the new modular 42" plasma capable of supporting a range of add-on boards and for use in plasma walls (TH- 42PWD4EX), which is being shown for the first time at IBC. The new plasma boasts key features such as: no fans, which means quiet running, a selection of screen savers and a built-in image enlargement function for multi-screen viewing. The 42" can support plasma walls (2x2 and 3x3 screens).

Panasonic also showed for the first time at IBC, a 37" plasma display (TH- 37PWD4EX).

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