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Panasonic Awarded Technical Emmy For Pioneering Development of Consumer Camcorders

Company's 14th Emmy Award Recognizes Historical Contributions to Advent of Consumer Video (October 17, 2001)
Matsushita Electric Industrial Co., Ltd. ("Panasonic") announced that the New York-based National Academy of Television Arts and Sciences (NATAS) has presented it with a Technical Emmy Award in recognition of its pioneering efforts in the early 1980s that led to the development of consumer camcorders. Don Iwatani, director of Panasonic's American operations, accepted the award at ceremonies held last night in this city.

"Panasonic has a long history as a leader in the development of video products for consumers," Mr. Iwatani said. "We're particularly pleased that the Academy has recognized our efforts related to the consumer camcorder, because these products have become such an integral part of people's lives, giving great enjoyment as they preserve precious memories."


Technical Emmy Awards are presented annually by NATAS for achievements -- including exceptional contributions to broadcasting technology -- within the television industry that materially affect transmission, recording or reception. The majority of Technical Emmy Awards are presented related to advances in broadcast-related technology; recognition for contributions related to consumer video technology is rare.

"This award covers the full spectrum of consumer camcorder development," explained Charlie Jablonski, chairman of the NATAS Engineering Achievement Awards Committee. "It recognizes the key role Panasonic played in making the consumer video camera a reality."

The award presented to Panasonic last night was the 14th Emmy Award received by the company. Eleven of Panasonic's Emmys have been for achievements in digital video technology; no other company has received as many Emmy Awards for digital video advances as Panasonic.

Previous Emmy Awards received by Panasonic were presented: in 1980 for digital video effects; in 1986 for the consumer videotape recorder; in 1990 for automated record playback for large video libraries; in 1991 for CCD imaging technologies; two awards in 1992, one for the half-inch composite D-3 digital videotape recorder and the other for the digitally processed, broadcast quality camera; in 1993, for the digital video production switcher; in 1994, for the CCD imaging device with on-chip microlens; and in 1995, for the D-5 half-inch digital component format; two awards in 1998, the first for DVCPRO small-format digital component videotape format and the second for a High Definition (HD) Intra-Field Compression Processor for D-5 HD VTRs; in 1999, for the development of DVD technology; and in 2000 for the development of Universal Format Conversion technology. In addition, Panasonic received in 1997 a Primetime Engineering Emmy Award for the development of the DVCPRO AJ-LT75 Laptop Editing System.

For more information, visit www.panasonic.com.





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