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Pageflex and Objective Advantage to Present Integrated ?Lights Out Automation Solution at Graph Expo

Associates Graphic Services (AGS) first to use integration of Pageflex? Storefront and OASymbio system for 7,000-user project (September 07, 2007)
DMN Newswire--2007-9-7--Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, and a leading developer of enterprise variable publishing and web-to-print solutions, along with Objective Advantage (OA) (, a software business development company specializing in solutions for graphic arts and printing, today announced the integration of two of their flagship products into a highly automated, lights out solution requiring minimal manual input. Associates Graphic Services ( ), a world-class printing solutions provider, is the first to deploy the integrated solution, which will support a 7,000-user North American project, customizing a wide range of documents including 12 to 16-page booklets, as well as labels and appointment cards.

The integration of the companies software products will be demonstrated during Graph Expo, September 9-12, 2007 at McCormick Place South in Chicago, IL, at Objective Advantage booth #4840. In addition, OA will be providing demonstrations in the Pageflex booth #4458 on Tuesday and Wednesday mornings, as well as giving a theater presentation in the Pageflex booth on Monday, September 10 at 2:30 PM and Tuesday, September 11 at 1:30 PM.

The integration of Pageflex Storefront, a turn-key software product that enables customers to define, auto-generate, and manage attractive Web-to-print document customization sites, and Objective Advantages OASymbio, a print automation platform from which printers can build a tightly integrated print supply chain to enhance the relationship with their customers, gives the companies joint customers the ability to streamline their production processes.

?With less or no human intervention, the cost of producing a job decreases, said Anna
Chagnon, President and CEO of Bitstream Inc. ?The integration of Pageflex Storefront and OASymbio provides print service providers with numerous benefits, including a stronger ROI and bottom line, a competitive edge, a faster production process, which  results in customers receiving their orders more quickly, and up-to-date status information with a shipment tracking number displayed in Pageflex Storefront.

?We had been very happy with the level of site customization and extensibility provided to us by Pageflex Storefront on other projects. The addition of OASymbio for this particularly challenging project allowed us to meet our customers high volume and fast turn-around needs. The project is wide-ranging, using close to 400 templates that our customers field representatives can utilize across 8 different marketing areas, said Dave Zamorski, Chief Operating Officer of Associates Graphic Services. ?This integrated solution will allow us to print thousands of jobs a month with no intervention until they come off of the press, which is just extraordinary. Both Pageflex and Objective Advantage have been terrific to work with; together weve developed a turn-key operation that well be able to use in the future for customization projects for other customers.

?When we first began talks with AGS, we were already working with Pageflex on integrating Pageflex Storefront and OASymbio as OAs capabilities on the back end complemented Pageflexs capabilities on front end, said Gareth OBrien, CEO of Objective Advantage. ?Pageflex takes care of the customer facing interface once the order is received, it is passed to OASymbio, where it is automatically dispatched to the appropriate press without any user interaction needed.

An Automated Solution: How it Works
The end user visits a Pageflex Storefront site, selects a document product from the online catalog, customizes its content, specifies printing & finishing requirements, and places a print order. Pageflex Storefront then generates output and sends the output in the form of a web service call to OASymbio. OASymbio takes this data and uses it to manage the entire production process without human intervention. It first determines the appropriate workflow needed to produce the item by using ?templates that describe how a document should go through the production process and what instructions need to be given to each device along the way. Each document product in the Pageflex Storefront catalog is associated with a specific OASymbio workflow template. OASymbio can give any necessary information to a MIS system, impose or gang the job, and give the print file and printing instructions to the RIP and digital press.

Once the file is printed, OASymbio gives any finishing devices the correct instructions for cutting, folding, perforating, binding, etc. At no point in this process does a human operator need to set up instructions in a machines user interface. Throughout the process the production status (e.g. printing or shipping) can be sent back to Pageflex Storefront.

When the job is done, it is packed, and a shipping label is generated based on the shipping information (address and type of service) that was passed from Pageflex Storefront to OASymbio and on to the shipping system. The ?roundtrip process then occurs with OASymbio getting the tracking number from the shipping system and giving it to Pageflex Storefront. The person who placed the order can then return to Pageflex Storefront, look up their order, see that it was shipped, and get the tracking number.

About Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. The companys core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and Web-to-print software for personalized marketing. For more information about Bitstream please visit

Bitstream and are registered trademarks or service marks, and Pageflex, the Bitstream logo and ThunderHawk are trademarks, of the Company. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective companies.

About Objective Advantage
Established for 10 years, Objective Advantage, Inc. (OA) is a software business development company based in Houston, Texas, that provides products and development services, building solutions for clients worldwide.  Objective Advantage specializes in solutions for graphic arts and printing, from publishers to commercial printers and copy centers as well as graphic arts system vendors and OEMs. OA also offers a range of JDF and PrintTalk consulting and development services. For more information about Objective Advantage please visit

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Related Keywords:Pageflex, VDP, Objective Advantage


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