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PURE Amplifies Audio Entertainment With Contour Availability

Global Leader in Digital Audio Brings Award-Winning Products to North America via Amazon.com (October 10, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 10/10/11 -- PURE, the global leader in digital and internet-connected radios, today announced that its highly anticipated Contour audio solution and its internet-connected digital radio product range is now available exclusively for launch through Amazon.com.

Previewed at CES 2011, Contour brings audio content to life -- whether it's internet or FM radio or music streamed direct from a Mac, PC or media player device. With full-range, stereo 3.5" speakers, dual bass ports and PURE's own proprietary Clearsound™ digital audio technology, users are sure to enjoy clear dynamic audio and higher volume levels. For enhanced audio entertainment, this low-power consumption product also features video outputs (component, S-Video and composite) so users can enjoy video content from their iPhone or iPod on their TV. Paired with a stylish black crescent shape, backlit touch-sensitive controls and a retractable iPod®/iPhone® docking station, Contour's smooth, clean lines make it a beautiful addition to any room.

In tandem with today's product line expansion, PURE has rolled out a remodel to its unique radio and media portal, The Lounge (www.thelounge.com). Thanks to new and intuitive search technology, PURE offers users the easiest and quickest way of finding and managing the audio content they want. Just enter any combination of name, language, country, genre or audio quality into the search fields to intelligently locate content across both live radio and on-demand content. In addition to being able to sort results by most popular or alphabetically, now users can also share favorite stations or on-demand content with friends straight from The Lounge on their Twitter or Facebook, making music discovery even easier.

"True to our design heritage, Contour offers an acoustically tuned and sealed cabinet with dual bass ports for unparalleled volume, clarity and response," said Charles Bellfield, general manager for PURE North America. "We're committed to personalizing the home audio entertainment experience, from the way people discover and access the content of their choosing, to the way they share it with others. That's why we continue to roll out additional product and service features, such as today's Lounge enhancement."


Amazon is the exclusive online launch retailer of the PURE Contour where it is now available for an MSRP of $329. Other products also now available at Amazon.com include Oasis Flow, Siesta Flow, EVOKE Flow and ONE Flow. To celebrate its market entrance, for a limited time PURE is offering North American Amazon customers free ground shipping on their Contour order. Additional retail partners will be announced in the coming months.

"Amazon welcomes the PURE range of internet-connected and iPhone/iPod docked audio products as the first US retailer for PURE," says John Love, category leader for Amazon Mobile Electronics. "We are excited to offer a leading European market brand to our US customers."

About PURE US
PURE is the global leader in digital and internet-connected radios. With a radio for every lifestyle, PURE products and services connect consumers to their digital audio content of their choice through innovative design, unmatched performance and ease of use. Every internet-connected PURE radio includes access to the PURE Lounge, a customized radio and media portal that enables users to personalize their radio content. PURE has the largest dedicated radio development team in the world and the latest innovations from parent company Imagination Technologies PLC. For more information please visit www.PURE.com or email pureUSA@pure.com.

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Press Contacts:

USA Contact
Andrea Nieto
for PURE Digital
415.378.9562
Email Contact

UK Contact
Vicky Hewlett
PURE Digital
+44 (0) 1923 260511
+44 (0) 7810 808516
Email Contact


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