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PRSA-NY Announces Finalists and Award Honorees for 2010 Big Apple Awards

(May 24, 2010)

NEW YORK, NY -- (Marketwire) -- 05/24/10 -- PRSA-NY, ( the New York Chapter of the largest professional organization for public relations practitioners, announced today finalists and award honorees for the 23rd Annual Big Apple Awards.

"The outstanding work highlighted this year not only reflects the first-rate quality for which this community is known, but also signals a clear commitment to industry excellence and peer acknowledgement among the New York-area PR community," said Big Apple Awards Chair and PRSA-NY President-elect, Sandra Fathi.

Winners and honorable mentions will be recognized at the Hudson Theatre, Millennium Broadway Hotel on Thursday, May 27, 2010. Overall winners for Best Use of Research and Best of the Best will also be awarded. In addition, several award recipients will be honored for their commitment to the PR industry, including: James E. Lukaszewski, ABC, APR, Fellow PRSA, John W. Hill Award; Deborah Radman, APR, Fellow PRSA, Dorf Award; and Grace T. Leong, APR, President's Award.

Finalists include 32 companies in 52 categories:

------------------------ ------------------------ ------------------------ Entry Title Client Company Submitting Entry ------------------------ ------------------------ ------------------------ Accenture Corporate Website Redesign Accenture Accenture ------------------------ ------------------------ ------------------------ Attracting, Retaining, and Engaging Achievement Addicts Carmichael Lynch Spong Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ A Bank Branch in Your Pocket Thanks to Mobile Banking Bank of America Emanate PR ------------------------ ------------------------ ------------------------ Big News in the World of Mini's -- The Launch of Colgate Wisp Colgate - Palmolive Cohn & Wolfe ------------------------ ------------------------ ------------------------ Boehringer Ingelheim Healthy Families Boehringer Ingelheim Campaign Pharmaceuticals, Inc. GolinHarris ------------------------ ------------------------ ------------------------ Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem Las Vegas Sands Corp. GolinHarris ------------------------ ------------------------ ------------------------ Brushing up on Mobile: Sherwin-Williams ColorSnap iPhone App Sherwin-Williams Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ Building a Consumer Voice: Development of Life on Crypton Blog Crypton Fabrics Inc. Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ Candy Land's Sweet 60th Birthday Celebration Hasbro Coyne Public Relations ------------------------ ------------------------ ------------------------ Capturing the State of the Nation's Brain Health Martek Biosciences Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ Changing The Conversation Harrah's Entertainment MWW Group ------------------------ ------------------------ ------------------------ Crohn's Advocate: Connect. Educate. Empower. UCB Inc. Biosector 2 ------------------------ ------------------------ ------------------------ "Drive with a Smile" Palisades Highway Art Gallery Palisades Insurance MWW Group ------------------------ ------------------------ ------------------------ Free Resumes for the Masses FedEx Office Ketchum ------------------------ ------------------------ ------------------------ The Goodyear Fuel Max Challenge -- Going the The Goodyear Tire & Extra Mile Rubber Co. Coyne Public Relations ------------------------ ------------------------ ------------------------ Hennessy Salutes a Hennessy 44 (Moet Moment in History Hennessy USA) MS&L Woldwide ------------------------ ------------------------ ------------------------ "Hickory Farms: Tradition Reinvented with Emanate" Hickory Farms Emanate PR ------------------------ ------------------------ ------------------------ Hit your CML Target with Kareem Abdul-Jabbar Novartis Pharmaceuticals Ruder Finn, Inc. ------------------------ ------------------------ ------------------------ Home Has a New Address: The Launch of Bank of Bank of America Home America Home Loans Loans Emanate PR ------------------------ ------------------------ ------------------------ Iams Home 4 the Holidays Continues its Misson to Save the Lives of Homeless Pets Iams PainePR ------------------------ ------------------------ ------------------------ Increasing "FLUency" - A Team Approach to Protect Children Against National Foundation for Alembic Health Influenza Infectious Diseases Communications ------------------------ ------------------------ ------------------------ Introducing nook...and Igniting an eBook Reader Revolution Barnes and Noble, Inc. Fleishman-Hillard, Inc. ------------------------ ------------------------ ------------------------ North Shore - LIJ Health North Shore - LIJ Health It's about choices System System ------------------------ ------------------------ ------------------------ Kodak Makes the World a Little Brighter Kodak Ketchum ------------------------ ------------------------ ------------------------ Let's Connect: Introducing Time Warner Cable's Mission & Values Time Warner Cable Time Warner Cable ------------------------ ------------------------ ------------------------ "Life...Supplemented" - A Consumer Wellness Campaign CRN Foundation CRT/tanka ------------------------ ------------------------ ------------------------ March of Dimes March of Dimes Prematurity Awareness Foundation D S Simon Productions ------------------------ ------------------------ ------------------------ MATADOR by Jack Link's Bold Move into Action Sports Jack Link's Beef Jerky Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ Meet The Breeds American Kennel Club American Kennel Club ------------------------ ------------------------ ------------------------ Monopoly U.S. National Hunter Public Relations Championship Event Hasbro, Inc. LLC ------------------------ ------------------------ ------------------------ Morocco: Richard Bangs Moroccan National Spring O'Brien & Co, "Quest for the Kasbah" Tourist Office Inc. ------------------------ ------------------------ ------------------------ New York's Accountancy New York State Society New York State Society Reform Law of CPA's (NYSSCPA) of CPA's (NYSSCPA) ------------------------ ------------------------ ------------------------ Paving the Way to M&A: Trade Media PR Supports Articulate Key Business Objectives Antenna Software Communications ------------------------ ------------------------ ------------------------ POPmoney : Generating "POP" for a New Person- to-Person (P2P) Payments Service Cash Edge Inc. Zer0 to 5ive ------------------------ ------------------------ ------------------------ A Prescription for Change: Communicating Medco Health Solutions, the Safety Platform Inc. Coyne Public Relations ------------------------ ------------------------ ------------------------ PSA Campaign for S.T.A.N.D. (Start Taking Action Now for Diabetes) sanofi-aventis U.S. Euro RSCG Life PR ------------------------ ------------------------ ------------------------ Regus NYC Lead Generation Camaign Regus Affect Strategies ------------------------ ------------------------ ------------------------ Ronald McDonald House Charities/HACER-NY Tri- Ronald McDonald House State Chapter New York d'exposito & Partners ------------------------ ------------------------ ------------------------ Royal Caribbean: 'Online Royal Caribbean Oasis' International Weber Shandwick ------------------------ ------------------------ ------------------------ "Salt 101" Spices Up Diamond Crystal Salt Cargill Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ Saving Marine Wildlife with Dawn's 'Everyday Wildlife Champions' P&G Dawn MS&L Worldwide ------------------------ ------------------------ ------------------------ Searing Calphalon Unison in the Heads and Hearts of America's Goddesses Calphalon Carmichael Lynch Spong ------------------------ ------------------------ ------------------------ Solvay Pharmaceuticals, Solvay Cares Scholarship Inc. Ruder Finn, Inc. ------------------------ ------------------------ ------------------------ Stepping Up to the Plate: Cohn & Wolf Hits World Baseball Classic Home Run with 2009 World Inc with Major League Baseball Classic Baseball Cohn & Wolfe ------------------------ ------------------------ ------------------------ A "Stimulus" For Sales: Using Traditional and Social Media to Increase Adoption of Tax-Free Commuter Benefits Transit Center Makovsky + Company ------------------------ ------------------------ ------------------------ That's INGENIOUS! Challenge iRobot Corporation Fleishman-Hillard, Inc. ------------------------ ------------------------ ------------------------ The New Jersey Division The Jersey Shore Store of Travel & Tourism Brushfire, Inc. ------------------------ ------------------------ ------------------------ The Pandemic Challenge: Boosting Awareness and Action Against Seasonal National Foundation for Alembic Health Influenza Infectious Diseases Communications ------------------------ ------------------------ ------------------------ Turning 1-800- "Spot a Mom" Campaign into a Social Media Movement MWW Group ------------------------ ------------------------ ------------------------ Turning a Stylish Mix of Form & Function into Sales Success for Oral- B's Pulsonic P&G/Oral-B Pulsonic MS&L Worldwide ------------------------ ------------------------ ------------------------ Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device Volkswagen of America MWW Group ------------------------ ------------------------ ------------------------

Tickets to the reception are on sale through today for $195 each. Please reserve tickets online at For further information call PRSA-NY at 212-228-7228. Onsite registration is available after May 24 for an additional charge.

Sponsors for this year's Big Apple Awards include Platinum Sponsor, newscast; Gold Sponsors, Chandler Chicco Companies, Euro RSCG Worldwide PR, Fleishman-Hillard, Inc., Hunter Public Relations, Ketchum, MS&L, MWW Group; Silver Sponsors, BizBash, Carmichael Lynch Spong, CRT/tanaka, Emanate PR, Germinder & Associates, Inc., GolinHarris, Makovsky + Company, Ruder Finn, Inc.

Kate Axt
[email protected]

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