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PROMAX&BDA and Kemistry Celebrate Art Of TV TitlesInternational exhibition highlights the evolution of on-air creative work (November 05, 2004)
PROMAX&BDA, in association with the Kemistry Gallery, has plans to launch an international traveling exhibition celebrating the evolution of on-air creative work in the television industry. Currently looking to secure global sponsorships, the traveling exhibition will be unveiled under the banner of Timeframes: TV Title Pioneers, which is a retrospective of the best title sequences from the early days of broadcasting's history.
The announcement was made today by Carmen Alzner, Senior Vice President and Managing Director of PROMAX&BDA EMEA, and Graham McCallum, Creative Head and Owner of Kemistry Ltd, which owns and operates the Kemistry Gallery.
Inspired by the recent success of and general public's reaction to the Timeframes: TV Title Pioneers Lodge/Jeapes/McGhie exhibition, organized by Kemistry Gallery, a unit of London based design and branding company Kemistry Ltd., PROMAX&BDA, the international trade organization for marketers and designers in the electronic media, and Kemistry Gallery will unveil the first Timeframes: TV Title Pioneers in New York in June 2005 to coincide with the 50th anniversary of the PROMAX&BDA organization.
Timeframes: TV Title Pioneers exhibition will be making plans to tour such capital cities as Berlin, Madrid, Paris, Prague, Rotterdam and Warsaw. In each city, Timeframes: TV Title Pioneers will be on display in museums and galleries that will be open to the general public as well as industry marketing, promotion and design executives.
Working in partnership, Kemistry and PROMAX&BDA will create and highlight local TV titles from each specific market as well as feature international work. From early creative pioneers working with primitive technologies and tools in comparison to today's sophisticated environment, the title sequences featured in the traveling exhibition have reached into millions of homes around the globe and will also include decisive work from host markets.
Patterned after the initial Timeframes exhibit, which drew more than 2,000 visitors to its London exhibition when it opened this past September, PROMAX&BDA and Kemistry anticipate attracting a wide audience comprised of both industry people and the general public. In fact, in reviewing the original London exhibition, the UK trade publication Broadcast magazine wrote, "A great title sequence will build a level of anticipation that will enhance the experience - Titles can be incredibly powerful."
Said McCallum in announcing the exhibition: "The strongest TV title sequences have an emotional resonance with anyone who grew up watching television. The raw, groundbreaking work of title art pioneers strikes a nostalgic chord with some, satisfies curiosity in others and continues to inspire young designers and TV professionals the world over. The exhibition will be entertaining and enlightening as it demonstrates to visitors how TV has developed over the years and around the world."
Added Alzner: "Title sequences have played such a major role in the evolution of television, and yet there has never been a book, website or exhibition covering the impact of global title art. This exhibition will be a landmark."
In addition to producing the Timeframes: TV Title Pioneers exhibition with Kemistry, PROMAX&BDA is also looking to secure global corporate sponsors for the exhibition. By committing to the exhibition during the planning phase, Alzner anticipates being able to create tailored sponsorship that meet the sponsor's objectives while also targeting local partners who would benefit from the exposure. A wide range of sponsorship opportunities are available, including exposure in promotional and marketing campaigns targeting specific markets and audience segments around the globe; associating corporate brands with the support of the pop culture and artistic contributions of the exhibition; and being able to provide entertainment and networking activities to clients via attending the exhibition as it tours the globe.
About KEMISTRY Ltd.
KEMISTRY was founded in 1995 by Graham McCallum and Ricky Churchill. It quickly established itself as one of Europe's leading independent Design and Branding agencies with a reputation for combining design excellence with impeccable strategic thinking. KEMISTRY has completed many major projects for broadcasters throughout Europe and in the process won 30 international awards for their work. In 2004 KEMISTRY moved to new premises in Shoreditch, London and took the opportunity to open KEMISTRY GALLERY on the ground floor. Dedicated to showcasing the work of inspirational designers, the gallery intends to build design awareness and a greater understanding of the role of design to a larger audience. For more information please visit www.kemistry.co.uk and www.kemistrygallery.co.uk.
Established in 1955, PROMAX is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers. The joint association is headquartered in Los Angeles and is dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. Formed in 1996 to address promotion, marketing and broadcast design issues specific to territories outside the U.S, PROMAX&BDA EMEA is the official chapter of the global, non-profit association serving constituents in Europe, the Middle East and Africa.
In recognizing the necessity for growing markets to communicate to their audiences successfully, PROMAX&BDA EMEA organizes various events in Europe, the Middle East and Africa in an effort to advance the roles and effectiveness of broadcast designers and promotion executives worldwide.
This ongoing exchange of ideas also fuels a continuous dialogue between all of the PROMAX&BDA members worldwide, comprised of over 4200 member companies and individuals in over 65 countries.
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