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PR Firm LaunchSquad Unveils Original9 Media

New Content Marketing Firm to Focus on High-Quality Content Creation, Distribution and Strategy for B2B Brands (March 05, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/05/12 -- Original9 Media, a new content company founded by editorial, PR and marketing experts, officially opens its doors today for business. Original9 Media helps companies engage audiences and grow their businesses through premium content creation, distribution and consulting expertise.

Original9 Media is backed by LaunchSquad, an award-winning public relations firm focused on change-the-world companies. Veteran journalist Jeffrey Davis will lead Original9 Media's content efforts. Davis has been working with LaunchSquad as a Senior Vice President and will serve as the Editorial Director and strategic lead for Original9 Media. Davis brings 20+ years of technology and business journalism to the Original9 team.

Content continues to grow substantially as a percentage of overall marketing budgets across industries. However, many marketing organizations today are wasting time, money and energy on disjointed content efforts spread among various media such as online advertising, search engine marketing, blogs, social media and mobile marketing initiatives. What many of these campaigns lack beneath the surface is compelling original content that ties back to the narrative of the company. Original9's mission is to cut through the clutter by putting the focus back on high-quality content creation while simultaneously matching that content to the right platform, distribution and audience.

"Original9 is bringing together proven editorial chops with the best online marketing talent to put content to work for our clients," said Davis. "This is an amazing time in the world of online media and we see an opportunity to build a company dedicated to providing high-quality content married with distribution and analysis. Our goal is to help our clients connect and engage with specific target audiences through great content no matter where that audience is living online. It's that simple."

"As companies and brands become publishers, we see a very exciting and untapped opportunity to build a new, brand-name content services company," added Jesse Odell, co-founder of LaunchSquad and an advisor to Original9 Media. "The marketers that I talk to are quickly realizing that now more than ever everything comes back to great content, and not just flashy tools and techniques. Original9 blends the art of storytelling with the science of distribution, platform and analysis to give companies content marketing strategies they can build their businesses around."

About LaunchSquad
LaunchSquad helps high-growth companies build awareness, grow their business and become market leaders through a full suite of public relations, social media and creative services. A PR Week Agency of the Year, LaunchSquad has more than 60 employees and serves more than 45 of the world's most exciting new and emerging companies. The firm is based in San Francisco with offices in New York City and Boston. Learn more at

About Original9 Media
Original9 Media is a premium content marketing firm that helps companies engage audiences and grow their businesses through high-quality content creation, distribution and consulting expertise. Original9 is a seasoned team of marketing and editorial experts with decades of experience in shaping content strategies to influence and connect with Web communities. The firm offers a full spectrum of premium content services including strategy, distribution, analytics, creative, Web and mobile content and app development, infographic programs, influencer recruitment, blog creation and management.

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Media Contacts:

Jesse Odell or Alan Cooper
press (at) original9 (dot) com

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