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POP Sound's Tim West Completes Final Mix For New Smokey Bear PSA

(June 26, 2008)
DMN Newswire--2008-6-26--Ad Agency DraftFCB recently tapped the talents of POP Sound Mixer Tim West to complete the final mix for two new PSAs, featuring long-time wildfire advertising icon, Smokey Bear. The new PSAs entitled ATV and Diner communicate to Americans that theres a Smokey Bear in all of us, encouraging every one to Get Your Smokey On and be more vigilant about preventing wildfires.  

To view the new spots, go to:

In the spot entitled ATV a young woman is mountain biking when she comes across two men unloading ATVs off a trailer. Hey, guys! she exclaims. The mens jaws drop -- not because of her good-looks, but because shes morphed into none other than Smokey Bear! I wouldnt start those here, she says, informing the men that even something as seemingly minuscule as a motor spark can start a wildfire fire when fire danger is moderate to high. They readily take heed to her advice, apologize, and urgently load their ATVs back on the trailer. The spot ends with the call to action Get Your Smokey On and Smokey Bear delivering his famous line Only you can prevent wildfires-- delivered by actor Sam Elliott.

Following the same storyline, in Diner, two men are having coffee at a restaurant situated near a nature resort. One of them looks out the window and sees a smoker who carelessly tosses a lit cigarette on the ground. Can you believe this guy? he says. Now, transformed into Smokey Bear, he taps on the window to get the smokers attention. Are you trying to start a wildfire? he asks. The smoker looks shocked by the sight of Smokey Bear and quickly extinguishes the cigarette on a rock. Sorry, he says. The man in the diner than turns to his friend and asks, Can you pass the honey?

According to POP Sounds Tim West, working on a campaign with such historic significance was exciting (the Wildfire Prevention campaign featuring Smokey Bear was launched in 1944).  But the agencys creative team wanted to take a new approach to these new PSAs, he says, noting that wildfires still remain a pressing and important problem in this country. The clients were very interested in creating a natural, realistic sound for the mix, explains Tim. They also wanted to make sure the transition from live-action to animation was seamless in terms of audio, as well as the visuals.

Making a contribution to a campaign with so much history, as well as one that will air for one to two years was a highlight for West. He also enjoyed working with veteran actor Sam Elliott. West recorded Elliotts voice-over, completed ADR, and added several original sound effects, utilizing DigiDesign ProTools and the AMS/Neve AudioFile.

Client: The U.S. Forest Service, the National Association of State Foresters and The Advertising Council
Spot Titles: ATV and Diner
Airdate: June 2008

Agency: DraftFCB
CD/Copywriter: Scott Murray    
CD/Art Director: Dan Neri
Senior Producer: Sam Ciaramitaro
Group Executive Producer:  Scott Mitchell
Chief Creative Officer:    Chris DAmico

Production Company: Nomad
Director: Glenn Martin             
DP: David Dubois
Executive Producer: Jim Evans

Editorial Company: Optimus
Editor: Jim  Staskauskas
Assistant Editor: Dustin LaForce
Executive Producer: Therese Hunsberger

Music Company:
Composer: Rick Balentine at Score LA

Audio Post Company: POP Sound
Mixer: Tim West
Executive Producer: Susie Boyajan

About POP Sound:
Elegant without being stuffy, POP Sound provides impeccable levels of service, combined with state of the art technology in a beach house chic environment.  In a Mediterranean villa, 7 blocks from the Ocean, some of the best talents in the industry have been working since POP's inception in 1994. For Commercials and Advertising, POP Sound features the talents of Mixers Mitch Dorf, Peter Rincon, Stephen Dickson, Zac Fisher and Tim West. This award-winning team of Mixers has recently completed commercial projects for such clients as Nike, Coke, Mastercard, Michelin, Mini, Bud.TV, GM, HP, Netflix, Xnergy, Xbox and Ford.

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Related Keywords:Smokey, PSA, POP Sound, Tim West


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