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POP Sound Makes Magic with EAs ?Harry Potter Game
Prepared a dramatic, 5.1 surround sound soundtrack for new video game spot
(November 28, 2005)
Peter Rincon of POP Sound recently prepared a dramatic, 5.1 surround sound soundtrack for a cinema spot launching the new video game Harry Potter and the Goblet of Fire from EA Games. Wieden & Kennedy, Portland, created the ad, which will screen in movie theaters nationwide in advance of screenings of the new film of the same name.
The commercial has the form and production value of a movie trailer and features actor Michael Gambon reprising his film role as Hogwarts headmaster Dumbledore. Appearing in his office at the school, Gambon offers the audience a quick magic lesson in a way that mimics the game play.
Sound elements include a lush orchestral score based on the movie soundtrack, Gambons narration and richly textured sound design that supports the flourishes of magic wands, fire-breathing dragons and other story elements. ?The spot is well conceived and beautifully edited, said Rincon. ?The story is so packed, it feels like a :60, although it is just 30-seconds long.
Balancing all of the sound elements and placing them within the 5.1 sound environment was a task akin to akin to mixing a dramatic movie scene scene. ?We wanted it to have an epic quality, Rincon. ?We wanted audiences to experience the sweep of the music, the thrilling, magical action, and the fun of Michael Gambons voice-over.
POP Sound is located at 625 Arizona Ave., Santa Monica, CA 90401. For more information, call (310) 458-9192 or visit www.popsound.com.
POP Sound, Rincon,
Source:Digital Media Online.
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