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PNY Launches Build-To-Order USB Flash Drives Program

Custom-imprinted, data storage solution for business gifts or premiums (August 05, 2004)

PNY Technologies, Inc announced today a new Build-To-Order (BTO) USB Flash Drive program targeting businesses and incentive/advertising specialty markets that desire a custom-imprinted, data storage solution as a unique business gift or premium.

USB Flash Drives will surpass floppy disks to become the No.1 removable solid-state storage format in 2005 . PNY Technologies new BTO program is designed to facilitate the customer's purchase, providing them with the freedom to select, customize and purchase USB Flash Drives. Orders can be placed directly through the company's dedicated program Web site ( or via phone simply by making selections from a variety of available options. Six unique styles are currently available in a variety of housing colors, form factors and memory capacities. Additional models will be added. Each drive can be customized with a company logo or motivational/sales message in up to four colors. A two-color logo is included free with each order. Orders over 1000 units include a four-color logo without an additional set up fee.

"The overwhelming popularity of USB Flash Drives has been influenced by their increasing ubiquity, convenience and affordability," says Paul Wasek, senior marketing manager for multimedia products for PNY Technologies. "The drives make ideal, custom imprinted business gifts because of their functionality, longevity and high brand exposure. And, because of our knowledge and commitment to the Flash industry, PNY Technologies is uniquely positioned to fulfill the needs of this new market."

USB Flash Drives are rugged, convenient, portable data storage solutions compared to traditional floppy drives and can be erased and reused repeatedly while maintaining data integrity. They can be connected to almost any desktop, notebook or mobile PC/MAC computer's USB port, which allow for the immediate storage or transfer of large data, music or image files. Without file extension or application limitations, USB flash drives are able to store the same file types as a hard disk drive.

"Industry statistics indicate that advertisers spend $15.6 billion annually on promotional products ," said Jaclyn Nacht, product manager for multimedia products for PNY Technologies. "Our market reach to end-users, corporations, resellers and distributors is expanded to include premium incentive buyers with PNY Technologies new BTO program. Now, corporations and institutions in the government, educational, medical and financial sectors can easily order and tailor a large number of drives to suit their specific requirements with a plethora of build-to-order options."

Orders placed through PNY Technologies new BTO website ( or by phone (1-877-PNY-USBS or 1-877-769-8727) ensure a quick turn-around time. Standard accessories include a lanyard and a mini key ring.

PNY Technologies offers a full line of flash media solutions to meet a range of professional and amateur needs. PNY's digital media product line consists of: the PNY Optima CompactFlash Professional Series, PNY-brand SmartMedia cards, MultiMedia cards, Secure Digital cards, Single Slot Readers, Multi Slot Readers and PCMCIA Adapters.

About PNY Technologies, Inc.
Established in 1985, PNY Technologies, Inc. is a leading supplier and marketer of NVIDIA Quadro by PNY professional graphics boards and Verto-brand consumer graphics cards. The company also offers a full line of high-end memory upgrade modules, flash memory, USB flash drives, flash peripherals and digital entertainment products. Its memory products currently account for a majority share of all retail sales in the U.S. Headquartered in Parsippany, N.J., PNY maintains facilities in North America (Santa Clara, Calif. and Parsippany, N.J.), Europe (France, United Kingdom, Germany) and Asia (Taiwan). For additional information, please visit the company's Web site at

PNY Technologies is a member of USB Flash Drive Alliance and Advertising Specialty Institute.


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Related Keywords:PNY Technologies, Build-To-Order, USB Flash Drive, Paul Wasek, data storage, Jaclyn Nacht, CompactFlash, SmartMedia, MultiMedia, Secure Digital, Single Slot Readers, Multi Slot Readers, PCMCIA Adapters, USB Flash Drive Alliance,


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