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PNI Digital Media and Tesco Launch Photo Art Library for Tesco's Online Photo Centre

Most striking and iconic images of British and world history now available for on-demand printing (December 08, 2011)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 12/08/11 -- PNI Digital Media (TSX:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announced the all-new Press Association Photo Art Gallery on www.tescophoto.com.

Tesco shoppers can now easily browse and order any of the more than 12,000 professional photos and images provided by the Press Association, the UK's leading multimedia content provider and national news agency. The Press Association collection, unrivaled in its depth, includes photos and images of the most memorable moments in contemporary sports, news and entertainment.

The Press Association's unique collection of images can be printed on any of Tesco's current photo products, including stunning canvas prints and collage posters, calendars, mugs, photo cards, photo books, key rings and more. Tesco shoppers can use the easy keyword menus and search features to find that exact image, or create an entire album of preferred professional photos and images.

To celebrate the launch of the all-new Photo Art Library on www.tescophoto.com, Tesco has made Press Association photos and images available for as little as GBP 3.00.

"Innovations we made over this past year to the PNI Digital Media Platform have enabled us to partner with leading content providers like the Press Association," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "Implementations like this extend the Tesco Photo Centre well beyond consumer photos, creating entirely new ways to use TescoPhoto.com."

Martin Stephens, Managing Director of Press Association Images commented, "We are delighted to be making an exciting selection of our material available to Tesco customers. Our archive dates back to 1868 and we have selected some amazing images for the gallery. We will continue to add more pictures, both old and new, so there will always be something different to find."

Phil Causer, Buyer for Tesco Photo Processing commented, "We are very excited to be working with Press Association and to be able to offer our online customers such an extensive range of iconic images. This will serve as welcome addition to our large range of personalised photo products."

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

PNI Digital Media relies upon litigation protection for "forward-looking" statements.

The TSX has neither approved nor disapproved the information contained in this release.

Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

PNI Digital Media
Simon Cairns
Investor Relations and Press Contact

Copyright @ Marketwire

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