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PNI Digital Media Announces New VP Technology

(January 04, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/04/12 -- PNI Digital Media (TSX:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announced that Mr. Zack Wickes has joined PNI Digital Media as the Vice President of Technology.

As a member of the Company's management team, Mr. Wickes is responsible for all technical innovation related to the PNI Digital Media Platform. This includes finding and implementing new technologies, realizing efficiencies from existing technologies, integrating content providers and third-party solutions, and finding new ways that the world's leading retailers can use the PNI Digital Media Platform to create transactions from on-demand products and personalized content.

Mr. Wickes brings more than 20 years of senior management and leadership experience to PNI Digital Media in the software engineering and software sales and marketing fields. Mr. Wickes past positions include VP Software Engineering at MMX Software Inc. and CTO and VP Software Development at Yummy Interactive Inc. Mr. Wickes also founded SoftwareShield Technologies Inc, which he successfully sold in 2006.

"In conjunction with the promotion of Chris Egan as VP of Business Services last month, the addition of Zack Wickes as VP Technology completes our leadership transition and positions the Company with the right team for the next phase of growth," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "Zack's strong technical vision and team skills are a welcome addition to PNI."

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at and on the SEC's website at The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

The TSX has neither approved nor disapproved the information contained in this release. PNI Digital Media relies upon litigation protection for "forward-looking" statements.

Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

PNI Digital Media
Simon Cairns
Investor Relations and Press Contact
[email protected]

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